Project description
The making of fully automated film production lines
Video production has always been a costly and risky undertaking. However, automation technologies are finding a place in the film industry, reducing the risks and lowering production costs. The EU-funded Multi RoboDOP project will investigate how a fully automated system can be suited for live shows such as sports events or concerts. It has developed an easy-to-use platform that autonomously controls multiple cameras, tracks objects smoothly and makes smart decisions to perform all operational tasks of traditional crews with superior quality. The project is targeting a large segment of the market that cannot afford professional video productions while increasing the return on investment (ROI) for large-scale companies.
Objective
Inconsistent quality, high personnel costs and personnel admin overheads are the main bottlenecks faced by video production companies. Small-medium ones besides, must handle with very tight budgets, offering the bare minimum as result (limited camera angles and repetitive movements) and risking zero profits in case of production overruns. Automation (artificial intelligence and robotics that replace repetitive and routine tasks) has emerged as an innovative solution to execute production tasks more efficiently and allow companies to remove economic bottlenecks and devote more resources to creative activities. However state-of-the-art automation technologies are limited to assistive systems or partial automation based on pre-established scripts (cameras' movement, framing time and broadcast sequence), so they are not suitable for live shows such as sports events or concerts.
Seervision, the only player offering an affordable full automation solution, will revolutionize the video production industry through Multi RoboDoP: an easy-to-use platform that autonomously controls multiple cameras, tracks objects smoothly and takes smart decisions to perform all operational tasks of traditional crews at a superior quality. Multi RoboDoP will disrupt the cost structure of today’s video productions by halving their production costs. Moreover, we will unlock 50% of the market that cannot afford professional video productions (mid-sized video production companies and small studios) while we increase ROI for large-scale companies.
So far, we have invested more than €1M to reach TRL7 and we envisage €2.19M and 1.5 years to finish developing our proprietary multi-camera coordination software, prepare its scale-up and its market launch.
We have identified 12 priority target countries representing a SAM of >€700M. After launch to market in Q4 2021, we estimate 2.5 years to reach break-even, 4 years to get a 3-4% overall market share, €27.8M in revenues and a ROI of 6.67.
Fields of science (EuroSciVoc)
- natural sciences computer and information sciences artificial intelligence
- natural sciences computer and information sciences software
- engineering and technology electrical engineering, electronic engineering, information engineering electronic engineering sensors optical sensors
- social sciences sociology industrial relations automation
- engineering and technology electrical engineering, electronic engineering, information engineering electronic engineering robotics autonomous robots
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-2 - SME instrument phase 2
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
8092 ZURICH ETH-ZENTRUM
Switzerland
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.