We split the main work of the Multi RoboDoP project into three parts.
1) Iterative development, testing and validation of the software platform resulted in the 29.0.0 release of the Seervision Suite.
2) Industrialization of the solution and preparations for entering the market resulted in a successful entry to the European market.
3) Communication and dissemination of the project with development partners, prospective customers and the greater public resulted in 6 new investors for a financing round in 2021, 10 Multi RoboDOP deals and CHF32,500 of revenue in 2022.
To successfully develop Multi RoboDoP, our goal was to start testing as quickly as possible. To achieve that, we collaborated with key development partners. We also built an in-house testing space to conduct tests during development and an in-house studio to run our own productions and demo the solutions to partners and prospects. To extend our single camera subject tracking solution, we developed a modular architecture based on "smart" components. Through the development of an open API and Bitfocus Companion module, these components can interface with a large variety of production devices and applications, and become the building blocks for our users to build their own custom multi-camera video production automation workflows. We also heavily improved the underlying perception, cinematography and control modules, the "eyes, brain and hands" of our solution. We conducted a successful remote production together with a Zurich-based video production company to demonstrate the value of automation also for this purpose. We have also successfully tested a prototype of a fully cloud-based version of the software platform.
To industrialize Multi RoboDoP and prepare for its deployment in the European market we focused on the following. We built a customer success team and created documentation to conduct customer onboarding and provide support. We created processes and documentation for the assembly operation and maintenance of the compute units on which we deploy the Multi RoboDoP software. We created supply chain and stock management processes that we needed to maintain creatively to cope with widespread shortages of semiconductor-based components.
To effectively communicate, disseminate and exploit the project results during the pandemic, we did the following: we invested in our webpage, we managed our social media presence, we published monthly newsletters, we generated and contacted 62 Multi RoboDOP leads, we signed agreements with 11 partners for distribution, we attended the 4 most relevant trade shows, we invested in digital media campaigns, we invested in our in-house studio to hold virtual demos and we held showcase productions and demos.
