The project has recently started.
We are using a series of communication and commercialisation strategies for maximum market impact
• Direct Sales: We will approach companies that fit into our main target customer groups directly, including hospitals, public transportation companies, airports, airlines, malls, clubs, courts, supermarkets, etc. We have been approached by 30 companies to provide them with COVID-19 screening technology (the detailed list is included on the next page).
• Indirect Channels:
o Pilot user recommendations: Our pilot users will hopefully recommend NanoScent to others. Their competitors might want NanoScent as well.
o Government organizations, such as hospitals: Once NanoScent will have been tested, we will approach government organizations of different countries and propose NanoScent to them, especially those countries that will still be in high need of testing for the COVID-19 virus.
o Universities and academic institutions: We will work with academic institutions and will make sure to appear in at least one peer-reviewed professional paper.
• Conferences and Speaking Engagements: We will present our solution in academic and health-oriented events and exhibitions, which is happening online at the moment.
• Online promotional strategy: website, emailing, medical and scientific publications, social Media (Twitter, Facebook and LinkedIn), Blog posts in specialized blogs, Community Support (support manual, training sessions, online support manual, help tickets, FAQs).
• Associations: We will talk to International Air Transport (IATA) in order to reach the airline industry, as the IATA represents 290 airlines or 82% of the total air traffic. We will talk to them so that they can consider adopting our Scent Recognition technology as a standard screening tool at board gate control and establish virus-free airline Standard association stamps. We will also try to convince the World Health Organization (WHO) to certify the information and data won from our tests as trustworthy and accurate for the purpose of directing and coordinating international effort to control and contain virus outbreaks. We will also approach the Center for Disease Control and Prevention (CDC) to declare Scent Recognition screening methods and protocol as standard method for screening. Once we have finish our tests, we also will make sure that our technology will be approved and certified European Commission (CE).
• Trade journals: Today’s Medical Development, Med-Tech Innovation News, Times of Israel, Financial Times