Objective
The increasing use of online services, especially the Internet, is fundamentally changing information management in firms, organisations, and institutions. In the tourist trade and the hotel and restaurant business, the presentation of products and services on the Internet is particularly establishing itself as a standard component among marketing concepts. Although an Internet presence can be created with the aid of outside services, high costs are then involved.
The aim of the project is to develop, for people working in this trade, continuing education modules and self-study materials that will enable them to develop for themselves Internet-related and general online marketing ideas, as well as Internet pages. The modules will contain technical principles, service principles, and possibilities on the Internet, and specific information for implementing their own services. Parallel to this, an Internet hand-book will be produced as a basis for qualification measures. The CD-ROM will supplement this and offer the learner illustrative examples for developing presentations with graphics and text.
Impact
INTERTOUR will increase the quantitative and qualitative use of networks and will professionalise marketing. The combination of the new media with the tourist sector will create new, future-oriented jobs, which will especially benefit structurally weak and sparsely populated regions.
Contract number : D/97/2/00042/PI/II.1.1.b/FPC
Domaine : Continuing vocational training
Contents :
Regional Development
Technological transfer
Products :
Training modules
Description of new occupational profiles
Group training with tutor
Public :
Other
Representatives of sectoral organisations
Managers/ Owners of SMES
Fields of science (EuroSciVoc)
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Programme(s)
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Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
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Funding Scheme
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Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
17033 Neubrandenburg
Germany
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.