CONSUMER-LED APPROACH TO FOODS IN THE EC : DEVELOPMENT OF COMPREHENSIVE MARKET-ORIENTED STRATEGIES

Objective

The objective is to develop and apply a novel methodology for marketing of foods that use sophisticated mathematical techniques to identify consumer requirements behaviour with respect to foods are identified. Marketing strategies will be developed for each segment for 3 foods: olive oil, yogurt and beef.
Guidelines will be developed concerning market strategies that are applicable to other sectors of European agri-business.

Programme(s)

• FP3-AIR - Specific research and technological development and demonstration programme (EEC) in the field of agriculture and agro-industry, including fisheries, 1990-1994

Topic(s)

• 413 - Acceptability of food

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

WAGENINGEN AGRICULTURAL UNIVERSITY

Address

Hollandseweg 1Postbus 9101
6706 KN Wageningen
Netherlands

Participants (6)

EUROPANEL NEDERLAND B.V.

Netherlands

Address

Mgr. Schaepmanlaan 55
5103 BB Dongen

KATHOLIEKE UNIVERSITEIT LEUVEN

Belgium

Address

Benedenstraat 59
3000 Leuven

MARKET-BASED PROCESS AND PRODUCT

Denmark

Address

Ryhavevej 8
8210 Aarhus

RIJKS UNIVERSITEIT GRONINGEN

Netherlands

Address

Postbus 72
9700 AB Groningen

UNIVERSITY OF ATHENS

Greece

Address

Kefallinias 46
11251 Athens

UNIVERSITY OF READING

United Kingdom

Address

4,Whiteknights
RG6 6AH Reading