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CONSUMER-LED APPROACH TO FOODS IN THE EC : DEVELOPMENT OF COMPREHENSIVE MARKET-ORIENTED STRATEGIES

Objective



The objective is to develop and apply a novel methodology for marketing of foods that use sophisticated mathematical techniques to identify consumer requirements behaviour with respect to foods are identified. Marketing strategies will be developed for each segment for 3 foods: olive oil, yogurt and beef.
Guidelines will be developed concerning market strategies that are applicable to other sectors of European agri-business.

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

WAGENINGEN AGRICULTURAL UNIVERSITY
Address
Hollandseweg 1Postbus 9101
6706 KN Wageningen
Netherlands

Participants (6)

EUROPANEL NEDERLAND B.V.
Netherlands
Address
Mgr. Schaepmanlaan 55
5103 BB Dongen
KATHOLIEKE UNIVERSITEIT LEUVEN
Belgium
Address
Benedenstraat 59
3000 Leuven
MARKET-BASED PROCESS AND PRODUCT
Denmark
Address
Ryhavevej 8
8210 Aarhus
RIJKS UNIVERSITEIT GRONINGEN
Netherlands
Address
Postbus 72
9700 AB Groningen
UNIVERSITY OF ATHENS
Greece
Address
Kefallinias 46
11251 Athens
UNIVERSITY OF READING
United Kingdom
Address
4,Whiteknights
RG6 6AH Reading