Objective
The objective is to develop and apply a novel methodology for marketing of foods that use sophisticated mathematical techniques to identify consumer requirements behaviour with respect to foods are identified. Marketing strategies will be developed for each segment for 3 foods: olive oil, yogurt and beef.
Guidelines will be developed concerning market strategies that are applicable to other sectors of European agri-business.
Topic(s)
Call for proposal
Data not availableFunding Scheme
CSC - Cost-sharing contractsCoordinator
WAGENINGEN AGRICULTURAL UNIVERSITY
EU contribution
No data
Address
HOLLANDSEWEG 1POSTBUS 9101
6706 KN WAGENINGEN
Netherlands
6706 KN WAGENINGEN
Netherlands
Total cost
No data