Objective The objective is to develop and apply a novel methodology for marketing of foods that use sophisticated mathematical techniques to identify consumer requirements behaviour with respect to foods are identified. Marketing strategies will be developed for each segment for 3 foods: olive oil, yogurt and beef. Guidelines will be developed concerning market strategies that are applicable to other sectors of European agri-business. Programme(s) FP3-AIR - Specific research and technological development and demonstration programme (EEC) in the field of agriculture and agro-industry, including fisheries, 1990-1994 Topic(s) 413 - Acceptability of food Call for proposal Data not available Funding Scheme CSC - Cost-sharing contracts Coordinator WAGENINGEN AGRICULTURAL UNIVERSITY Address Hollandseweg 1postbus 9101 6706 KN Wageningen Netherlands See on map EU contribution No data Participants (6) Sort alphabetically Sort by EU Contribution Expand all Collapse all EUROPANEL NEDERLAND B.V. Netherlands EU contribution € 0,00 Address Mgr. schaepmanlaan 55 5103 BB Dongen See on map Other funding No data KATHOLIEKE UNIVERSITEIT LEUVEN Belgium EU contribution € 0,00 Address Benedenstraat 59 3000 Leuven See on map Other funding No data MARKET-BASED PROCESS AND PRODUCT Denmark EU contribution € 0,00 Address Ryhavevej 8 8210 Aarhus See on map Other funding No data RIJKS UNIVERSITEIT GRONINGEN Netherlands EU contribution € 0,00 Address Postbus 72 9700 AB Groningen See on map Other funding No data UNIVERSITY OF ATHENS Greece EU contribution € 0,00 Address Kefallinias 46 11251 Athens See on map Other funding No data UNIVERSITY OF READING United Kingdom EU contribution € 0,00 Address 4,whiteknights RG6 6AH Reading See on map Other funding No data
