THE DEVELOPMENT OF MODELS FOR UNDERSTANDING AND PREDICTING CONSUMER FOOD CHOICE

Objective

To develop and test scientifically valid model of consumer food choice which have wide applicability across a range of food choice decisions.

A feature of the programme is the testing of methods across different languages and cultures. The aim is to improve the match between food production and consumer choice. The methods will be applied to the understanding of the consumption of milk, dairy produce, meats, fruit and vegetables.

Fields of science

• agricultural sciences › animal and dairy science › dairy
• agricultural sciences › agriculture, forestry, and fisheries › agriculture › horticulture › fruit growing
• agricultural sciences › agriculture, forestry, and fisheries › agriculture › horticulture › vegetable growing

Programme(s)

• FP3-AIR - Specific research and technological development and demonstration programme (EEC) in the field of agriculture and agro-industry, including fisheries, 1990-1994

Topic(s)

• 413 - Acceptability of food

Call for proposal

Data not available

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

Institute of Food Research

Address

Reading Laboratory Earley Gate Whiteknights Road
RG6 2EF Reading
United Kingdom

Participants (2)

MARKET-BASED PROCESS AND PROUDCT

Denmark

Address

Ryhavevej 8
8210 Aarhus

UNIVERSITY OF HELSINKI

Finland

Address

Viikki, B-talo
710 Helsinki