The proposed project focuses on studying how to save environmental resources by replacing products with services that fulfil the same needs of the consumer. Previous studies show that consumers must be able to use such services (e.g. car sharing) as conveniently as products owned by themselves. Therefore the project concentrates on the conditions necessary for providing these services directly at the home of the client or nearby. Studies in this field show that co-operative marketing strategies of the housing sector and service provi service providers must be applied in order to develop convenient and cost-efficient eco-services to the consumer. Therefore, the principal actors in this field are the
1. housing sector
2 . service providers and
3. the users themselves, mostly tenants.
Funding SchemeCSC - Cost-sharing contracts
1001 ZB Amsterdam