Objective
The aim of this project is to assess the nature and magnitude of consumer concerns about animal welfare within a cross-section of EU member states (United Kingdom, Ireland, France, Italy, Germany) and the potential impact on choice of animal-based food products and suggest strategies by which consumer concerns can be addressed. In particular, the project will:
Identify the nature of consumer concerns about animal welfare within across section of EU member states;
Assess the differences and the similarities in consumer concerns about animal welfare, between consumers both within and across EU member states;
Identify the relationship between consumers concerns about animal welfare and the methods used to rear and transport animals;
Assess the knowledge of consumers about the actual practices employed to rear and transport farm animals;
Assess the trade-off between animal welfare, price and other product characteristics in choice of animal-based food products;
Assess the impact of changes in the methods used to rear and transport animals on the potential choice of animal-based food products;
Identify strategies which can potentially address consumer concerns about animal welfare.
There is evidence that consumers across the EU are increasingly concerned about the welfare of animals produced for human consumption and that such concerns affect their choices of animal-based food products. However, to date there has been little meaningful research on the nature of consumer concerns about animal welfare and how such concerns differ within and across EU member states.
Call for proposal
Data not availableFunding Scheme
Data not availableCoordinator
RG6 6AR Reading
United Kingdom