Objective
DM-On Line is a feasibility study for the establishment of electronic commerce for SME direct marketing organizations. Direct marketing is a process creating direct information and transactional relationships between companies and consumers, and companies and other businesses. Over the last few years, direct marketing practice has been embraced by dozens of different industries from the traditional mail order companies to charities, governments, publishing, retail and travel.
Many of the users of direct marketing are SMES AS ARE OVER 90% of the suppliers to the industry. Direct marketing is the fastest growing element of the communications business accounting for over 50% of all marketing expenditure in established markets, generating in excess of two trillion dollars of global sales.
At the heart of the direct marketing process is the collection, management and activation of data enabling one to one relationship marketing.
The many facets of the direct markkketing process embrace information technology whether it be computerization, digital imaging, telephony, EDI, internet, intranet and satellite broadcasts.
With such an amorphous and growing industry, co-ordination, benchmarking and sharing of information and processes to improve competitiveness has been highly fragmented. As a result, the DM On-Line project will examine the feasibility of two key areas.
Firstly, to identify the practical information needs of the industry to facilitate competitiveness locally and in cross-border marketing. This would include the identification of new markets, regulations, laws, best practice, research, opportunities "billboard", knowledge of congress and trade fairs, common education standards and distance learning, case history libraries, assistance in getting started in direct marketing, direct marketing e-mail and much more.
Secondly, the direct marketing process will be broken into its component parts to identify opportunities to apply technology and electronic commerce to increase efficiency and competitiveness. The area of list management and data transmission would be an early beneficiary of EDI technology for example.
Perhaps the greatest challenge lies in the transactional potential of the world wide web where lessons from the direct marketing industry will be invaluable to its future success.
The study will be completed by the summer of 1997.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- humanities history and archaeology history
- engineering and technology mechanical engineering vehicle engineering aerospace engineering satellite technology
- social sciences economics and business business and management commerce e-commerce
- natural sciences computer and information sciences internet world wide web
- social sciences law
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
OIF - Marie Curie actions-Outgoing International Fellowships
Coordinator
SW1Y 4EE London
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.