Objective
This research aims to carry new product diffusion models in new directions to accommodate for the simultaneous study of the growth in hardware sales and software availability (indirect network effects ). The focal question is: what is the role of the availability of software/content (e.g. DVD movies) in the growth of hardware (e.g. DVD Player) sales? This study contributes to the literature in three ways:
(a) specification of an innovative diffusion model which accounts for indirect network effects;
(b) theory development on the role of indirect network effects in new product growth, more specifically:
(1 ) on the variation of indirect network effects over the product life cycle;
(2) on the chicken-and-egg problem of which comes first software availability or hardware sales; (c) elaborate empirical testing of the phenomenon using new data on several consumer electronics; The study method is archival analysis. This is a method of assembling, critically examining and summarizing records of the past. We will collect data from private archives, public research reports, government reports, magazines and newspapers. So far, we have collected data on seven hardware/ software markets in consumer electronics. The model we develop is a multivariate regime-switching model, which is new to marketing and management science. The issue we address in this consistent research program is considered a pressing question by leading authors and research institutes in the field.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences software
- humanities arts modern and contemporary art cinematography
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
3062 PA ROTTERDAM
Netherlands
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.