Modeling indirect network effects in new product growth

Informations projet

N° de convention de subvention: HPMF-CT-2002-01538

Projet clôturé

Date de début 1 Septembre 2002

Date de fin 31 Août 2004

Financé au titre de

• Programme for research, technological development and demonstration on "Improving the human research potential and the socio-economic knowledge base" (1998-2002)

Coût total € 132 750,00

Contribution de l’UE € 132 750,00

Coordonné par

ERASMUS RESEARCH INSTITUTE OF MANAGEMENT
Netherlands

Objectif

This research aims to carry new product diffusion models in new directions to accommodate for the simultaneous study of the growth in hardware sales and software availability (indirect network effects ). The focal question is: what is the role of the availability of software/content (e.g. DVD movies) in the growth of hardware (e.g. DVD Player) sales? This study contributes to the literature in three ways:
(a) specification of an innovative diffusion model which accounts for indirect network effects;
(b) theory development on the role of indirect network effects in new product growth, more specifically:
(1 ) on the variation of indirect network effects over the product life cycle;
(2) on the chicken-and-egg problem of which comes first software availability or hardware sales; (c) elaborate empirical testing of the phenomenon using new data on several consumer electronics; The study method is archival analysis. This is a method of assembling, critically examining and summarizing records of the past. We will collect data from private archives, public research reports, government reports, magazines and newspapers. So far, we have collected data on seven hardware/ software markets in consumer electronics. The model we develop is a multivariate regime-switching model, which is new to marketing and management science. The issue we address in this consistent research program is considered a pressing question by leading authors and research institutes in the field.

Champ scientifique (EuroSciVoc)

CORDIS classe les projets avec EuroSciVoc, une taxonomie multilingue des domaines scientifiques, grâce à un processus semi-automatique basé sur des techniques TLN.

• sciences naturelles › informatique et science de l'information › logiciel
• lettres › arts › art contemporain et moderne › film

Vous devez vous identifier ou vous inscrire pour utiliser cette fonction

Programme(s)

• FP5-HUMAN POTENTIAL - Programme for research, technological development and demonstration on "Improving the human research potential and the socio-economic knowledge base" (1998-2002)

Thème(s)

Data not available

Appel à propositions

Data not available

Régime de financement

RGI - Research grants (individual fellowships)

Coordinateur

ERASMUS RESEARCH INSTITUTE OF MANAGEMENT

• Contribution de l’UE: Aucune donnée
• Adresse: School of Economics, Burg. Oudlaan 50 ; 3062 PA ROTTERDAM ; Pays-Bas
• Coût total: Aucune donnée