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Content archived on 2024-05-18

Closing the gap between design, Engineering and Marketing in the Product Development Process through an Innovation Tool and Design Liaison Coach that Stimulate Team Communication and Creativity

Objective

The aim is to improve the team communication and creativity in multidisciplinary processes in several companies, between designers, marketers and engineers to stimulate synergies among them. These synergies will lead to a better understanding between these disciplines and therefore better-designed new products and services, with improved commercial success. An important role is foreseen for the project development manager who is the link between the project an upper management (board level) of a participating enterprise. Due to the shift of the task of the project leader from organisation to communication, his role will change from a participating foreman to a coach. An innovative tool will stimulate a permanent learning environment for all participating enterprises between multiple disciplines. DEGAP allows to store, exchange and retrieve know-how on a context basis, bringing transparency into the justifications of the development processes.

Topic(s)

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Call for proposal

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Funding Scheme

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Coordinator

EUROPEAN DESIGN CENTRE (EDC)
EU contribution
No data
Address
EMMASINGEL 15
EINDHOVEN
Netherlands

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Total cost
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Participants (10)