EMBRACE has studied traffic patterns taking available information from open resources in order to evaluate the potential business case. The operators have a prime interest in this area, but also a university study was performed in relation to Eastern European cities. The scenarios worked out have also been used for traffic modelling and technical and economical studies (Business, Soho, residential, mass market). Telenor and Telewest are planning to provide broadband services to their national residential customers. Telenor, additionally, has firm plans to continue being interested in the markets abroad. Radio based technology is a good candidate either in competing environments with other service providers or alternative cable based technologies and where no infrastructure or suitable access network exist. In particular Telenor has kept an interest for some Eastern European locations, such as in the Czech Republic.
In Norway Telenor has a licence in the 40.5 to 43.5 GHz band, which it intends to use given there is appropriate equipment available. Telenor intends to make use of broadband fixed wireless access networks as backhaul for cellular mobile systems, such as UMTS. The millimetre cellular system offers large enough capacity to serve other base stations as well as individual users.
In this fairly early period for broadband access delivery it has often been argued that radio access is for the business market to replace leased lines. This seems to be an argument pursued by vendor industry in accordance to their business plans. However, realising that low-cost solutions are possible it becomes evident that small and medium sized business, small offices, home office, organisations, public services, community authorities as well as individual residents will take advantage of the system. In fact, the vendor industry would get the invested money back also if the systems were targeted for the mass market. With the approach of low-cost systems, Europe will gain the lead both in penetration (or utilisation) and production of equipment.