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Virtual Destination Application - Trial

Objective

The objective of VDA is to try out innovative marketplace concepts and technologies for SMEs in the tourism industry. We use the proposers' mediation system concept "Virtual Destination Application" (VDA) , which is a combination of advanced WEB technologies and of a "Virtual Enterprise" (VE) business approach to co-ordinate partners and customers.

Our hypothesis is that only the combination of leading technology with VE business concepts will boost the take-up of e-commerce in tourism. While the VE is a tested approach to large chains in tourism, its take-up is lagging for many SMEs. However, especially SMEs need a complementary business-to-business solution to implement the technology and the business model to deliver in the emerging electronic marketplaces.

The concept of VDA aims to introduce web-based leading edge technology providing an extensive range of services and a dissemination platform in order to establish a one- stop- shop for the tourist customer. Therefore VDA uses the technology of virtual reality modelling, which is at the moment in an early stage of the lifecycle. A first prototype in Berlin shows the potentials of this technology to be used for multimedia information dissemination, especially for web-presences of whole cities in combination with their enterprises.

We bring together leading technology- and method providers for trials of VDA in world-famous destinations, which will deliver best practices for any other European tourist region to develop their own virtual destination.

Funding Scheme

ACM - Preparatory, accompanying and support measures

Coordinator

CETIM - CENTER FOR TECHNOLOGY AND INNOVATION MANAGEMENT GMBH
Address
Werner Von Heisenberg-weg 39
85577 Neubiberg
Germany

Participants (13)

AKZENT-HOTEL-SCHRANNE MEINOLD MANFRED
Germany
Address
Schrannenplatz 6
91541 Rothenburg Ob Der Tauber
ARTEC GESELLSCHAFT FUER COMPUTERUNTERSTUETZTE DARSTELLUNGSTECHNIK MBH
Germany
Address
Gottfried-von-cramm-weg 35-37
14193 Berlin
BURGHOTEL, RELAIS DU SILENCE
Germany
Address
Klostergasse 1-3
91541 Rothenburg Ob Der Tauber
DAVOS TOURISMUS
Switzerland
Address
Promenade 67
7270 Davos-platz
HOTEL EISENHUT - GEORG PIRNER
Germany
Address
Herrengasse 3-5/7
91541 Rothenburg Ob Der Tauber
HOTEL GOLDENER HIRSCH WILHELM SCHUECHNER OHG
Germany
Address
Untere Schmiedgasse 16-25
91541 Rothenburg Ob Der Tauber
HOTEL MEISTERTRUNK
Germany
Address
Herrengasse 26
91541 Rothenburg Ob Der Tauber
HOTEL ROTER HAHN MARGARETE GALLUS
Germany
Address
Obere Schmiedgasse 21
91541 Rothenburg Ob Der Tauber
INSTITUT FUER TOURISMUS UND FREIZEIT (INST FOR TOURISM AND LEISURE)
Switzerland
Address
Comercialstrasse 24
7000 Chur
MITTERMEIER RESTAURANT UND HOTEL
Germany
Address
Vorm Wuerzburger Tor 9
91541 Rothenburg Ob Der Tauber
ROMANTIK-HOTEL MARKUSTURM
Germany
Address
Roedergasse 1
91541 Rothenburg Ob Der Tauber
ROTHENBURG TOURISMUS SERVICE
Germany
Address
Marktplatz 1
91541 Rothenburg Ob Der Tauber
TOP INTERNATIONAL HOTEL GOLDENESS FASS
Germany
Address
Ansbacher Strasse 39-41
91541 Rothenburg Ob Der Tauber