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An innovative Interactive Mobile Advertising Platform

Objective

The main aim of the IMAP project is to boost the creation of next generation user-centred, cost-effective and interoperable, mobile (3G) interactive advertising tools in order to properly address the emerging large market of mobile advertising, set to have a $16 billion value world-wide in 2005 and being the number one mobile commerce application in Europe by 2003. IMAP, through the combination of UMTS 3G wireless technology, positioning and geographic systems, and by coupling IST adaptive delivery mechanisms with privacy tools, will provide European mobile network operators, wireless portals and online advertisement agencies with easy-to-use, multimedia-rich and space-aware Advertising Campaign Management and Delivery tools along with the most effective business/revenue models to take advantage of this large upcoming market.

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

TELECOM ITALIA SPA
Address
Piazza Degli Affari 2
20123 Milano
Italy

Participants (5)

ASSOCIAZIONE IMPRESA POLITECNICO
Italy
Address
Piazza Leonardo Da Vinci 32
20133 Milano
BEAMGATE MOBILE COMMERCE GMBH
Germany
Address
Schwanthalerstr. 9 - 11
80336 Muenchen
RADIO E RETI S.R.L.
Italy
Address
Via Melchiorre Gioia N.45
20124 Milano
SONERA ZED OY
Finland
Address
Satamaradankatu 1
00510 Helsinki
TELECOM ITALIA MOBILE S.P.A.
Italy
Address
Via Bertola 34
10122 Torino