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Food risk communication and consumers' trust in the food supply chain

Objective

The research investigates the antecedents of trust in information sources and risk management along the food chain and the mechanisms that determine the social diffusion of trust. It focuses on the evaluation strategies brought about by consumers to assess the reliability of the message, the way they process risk information with regards to different food hazards, and the cultural gaps between professional risk managers and laypeople. It examines the interplay of the various psychological, sociological, demographic, and economic factors at individual, market, and social level. The proposal aims at providing a better understanding of consumer demands, attitudes and perceptions, with special reference to trust and risk perception in the food chain, and developing better strategies to communicate more effectively to consumers issues surrounding food risk.

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

UNIVERSITY OF FLORENCE
Address
Piazza San Marco 4
50121 Firenze
Italy

Participants (7)

CREDOC - CENTRE DE RECHERCHE POUR L'ETUDE ET L'OBSERVATION DES CONDITIONS DE VIE
France
Address
Rue Du Chevaleret 142
75013 Paris
Christian-Albrechts-Universität Kiel
Germany
Address
Olshausenstraße 40-60
24118 Kiel
ISTITUTO DI SOCIOLOGIA INTERNAZIONALE DI GORIZIA
Italy
Address
Via Mazzini 13
34170 Gorizia
NATIONAL INSTITUTE FOR CONSUMER RESEARCH
Norway
Address
Strandvegen 35
1325 Lysaker
UNIVERSITY OF READING
United Kingdom
Address
Earley Gate 4 Whiteknights Road
RG6 6AR Reading
UNIVERSITÀ DEGLI STUDI DI TRENTO
Italy
Address
Via Inama 1
38100 Trento
WAGENINGEN UNIVERSITY
Netherlands
Address
Costerweg 50
Wageningen