Objective The research investigates the antecedents of trust in information sources and risk management along the food chain and the mechanisms that determine the social diffusion of trust. It focuses on the evaluation strategies brought about by consumers to assess the reliability of the message, the way they process risk information with regards to different food hazards, and the cultural gaps between professional risk managers and laypeople. It examines the interplay of the various psychological, sociological, demographic, and economic factors at individual, market, and social level. The proposal aims at providing a better understanding of consumer demands, attitudes and perceptions, with special reference to trust and risk perception in the food chain, and developing better strategies to communicate more effectively to consumers issues surrounding food risk. Fields of science social sciencessociologygovernancecrisis management Programme(s) FP5-LIFE QUALITY - Specific Programme for research, technological development and demonstration on "Quality of life and management of living resources", 1998-2002 Topic(s) 1.1.1.-1. - Key action Food, Nutrition and Health Call for proposal Data not available Funding Scheme CSC - Cost-sharing contracts Coordinator UNIVERSITY OF FLORENCE EU contribution No data Address Piazza San Marco 4 50121 FIRENZE Italy See on map Total cost No data Participants (7) Sort alphabetically Sort by EU Contribution Expand all Collapse all CREDOC - CENTRE DE RECHERCHE POUR L'ETUDE ET L'OBSERVATION DES CONDITIONS DE VIE France EU contribution No data Address Rue du Chevaleret 142 75013 PARIS See on map Total cost No data Christian-Albrechts-Universität Kiel Germany EU contribution No data Address Olshausenstraße 40-60 24118 Kiel See on map Links Website Opens in new window Total cost No data ISTITUTO DI SOCIOLOGIA INTERNAZIONALE DI GORIZIA Italy EU contribution No data Address Via Mazzini 13 34170 GORIZIA See on map Links Website Opens in new window Total cost No data NATIONAL INSTITUTE FOR CONSUMER RESEARCH Norway EU contribution No data Address Strandvegen 35 1325 LYSAKER See on map Links Website Opens in new window Total cost No data UNIVERSITY OF READING United Kingdom EU contribution No data Address Earley Gate 4 Whiteknights Road RG6 6AR Reading See on map Total cost No data UNIVERSITÀ DEGLI STUDI DI TRENTO Italy EU contribution No data Address Via Inama 1 38100 TRENTO See on map Total cost No data WAGENINGEN UNIVERSITY Netherlands EU contribution No data Address Costerweg 50 WAGENINGEN See on map Links Website Opens in new window Total cost No data
