Organic marketing initiatives and rural development

Objective

Organic Marketing Initiatives (Omits) will be examined, at increasing levels of complexity, to determine guidelines for existing and potential Omits, and related actors, for the development of successful marketing strategies. This will involve investigation of the performance of the Omits themselves, their interaction with the communities and overall environment of the regions in which they are located, and the evolving nature of consumer demand. Through this investigation of the role of intermediary market structures and the specific contexts in which they operate, potential improvements in regulatory structure, policy support and dissemination of good practice will be examined to determine whether developments so far can be extended and improved. This will improve the capacity of organic farming to generate positive social and environmental effects in peripheral, disadvantaged regions of Europe.

Programme(s)

• FP5-LIFE QUALITY - Specific Programme for research, technological development and demonstration on "Quality of life and management of living resources", 1998-2002

Topic(s)

• 1.1.1.-5. - Key action Sustainable Agriculture, Fisheries and Forestry

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

UNIVERSITY COLLEGE OF WALES ABERYSTWYTH

Address

Llanbadarn Campus
SY23 3AL Aberystwyth
United Kingdom

Participants (8)

INSTITUT FUER HANDEL UND MARKETING

Austria

Address

Universitaetsstr. 15
6020 Innsbruck

INSTITUT FUER HOCHGEBIRGSFORSCHUNG UND ALPENLAENDISCHE LAND UND FORSTWIRTSCHAFT

Austria

Address

Technikerstrasse 13
6020 Innsbruck

INSTITUT NATIONAL DE LA RECHERCHE AGRONOMIQUE

France

Address

Avenue René Laennec 8
72000 Le Mans

RESEARCH INSTITUTE OF ORGANIC AGRICULTURE

Switzerland

Address

Ackerstrasse
5070 Frick

TECHNICAL UNIVERSITY OF DENMARK

Denmark

Address

Technical University Of Denmark, Building 322
2800 Lyngby

UNIVERSITA POLITECNICA DELLE MARCHE

Italy

Address

Via Delle Brecce Bianche
60131 Ancona

UNIVERSITY OF APPLIED SCIENCES, HAMBURG

Germany

Address

Winterhuder Weg, 29
Hamburg

UNIVERSITY OF KASSEL

Germany

Address

Nordbahnhofstr. 1A
37213 Witzenhausen