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Organic marketing initiatives and rural development

Objective

Organic Marketing Initiatives (Omits) will be examined, at increasing levels of complexity, to determine guidelines for existing and potential Omits, and related actors, for the development of successful marketing strategies. This will involve investigation of the performance of the Omits themselves, their interaction with the communities and overall environment of the regions in which they are located, and the evolving nature of consumer demand. Through this investigation of the role of intermediary market structures and the specific contexts in which they operate, potential improvements in regulatory structure, policy support and dissemination of good practice will be examined to determine whether developments so far can be extended and improved. This will improve the capacity of organic farming to generate positive social and environmental effects in peripheral, disadvantaged regions of Europe.

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

UNIVERSITY COLLEGE OF WALES ABERYSTWYTH
Address
Llanbadarn Campus
SY23 3AL Aberystwyth
United Kingdom

Participants (8)

INSTITUT FUER HANDEL UND MARKETING
Austria
Address
Universitaetsstr. 15
6020 Innsbruck
INSTITUT FUER HOCHGEBIRGSFORSCHUNG UND ALPENLAENDISCHE LAND UND FORSTWIRTSCHAFT
Austria
Address
Technikerstrasse 13
6020 Innsbruck
INSTITUT NATIONAL DE LA RECHERCHE AGRONOMIQUE
France
Address
Avenue René Laennec 8
72000 Le Mans
RESEARCH INSTITUTE OF ORGANIC AGRICULTURE
Switzerland
Address
Ackerstrasse
5070 Frick
TECHNICAL UNIVERSITY OF DENMARK
Denmark
Address
Technical University Of Denmark, Building 322
2800 Lyngby
UNIVERSITA POLITECNICA DELLE MARCHE
Italy
Address
Via Delle Brecce Bianche
60131 Ancona
UNIVERSITY OF APPLIED SCIENCES, HAMBURG
Germany
Address
Winterhuder Weg, 29
Hamburg
UNIVERSITY OF KASSEL
Germany
Address
Nordbahnhofstr. 1A
37213 Witzenhausen