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Organic marketing initiatives and rural development

Cel

Organic Marketing Initiatives (Omits) will be examined, at increasing levels of complexity, to determine guidelines for existing and potential Omits, and related actors, for the development of successful marketing strategies. This will involve investigation of the performance of the Omits themselves, their interaction with the communities and overall environment of the regions in which they are located, and the evolving nature of consumer demand. Through this investigation of the role of intermediary market structures and the specific contexts in which they operate, potential improvements in regulatory structure, policy support and dissemination of good practice will be examined to determine whether developments so far can be extended and improved. This will improve the capacity of organic farming to generate positive social and environmental effects in peripheral, disadvantaged regions of Europe.

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Koordynator

UNIVERSITY COLLEGE OF WALES ABERYSTWYTH
Adres
Llanbadarn Campus
SY23 3AL Aberystwyth
United Kingdom

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Uczestnicy (8)

INSTITUT FUER HANDEL UND MARKETING
Austria
Adres
Universitaetsstr. 15
6020 Innsbruck

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INSTITUT FUER HOCHGEBIRGSFORSCHUNG UND ALPENLAENDISCHE LAND UND FORSTWIRTSCHAFT
Austria
Adres
Technikerstrasse 13
6020 Innsbruck

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INSTITUT NATIONAL DE LA RECHERCHE AGRONOMIQUE
Francja
Adres
Avenue René Laennec 8
72000 Le Mans

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RESEARCH INSTITUTE OF ORGANIC AGRICULTURE
Szwajcaria
Adres
Ackerstrasse
5070 Frick

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TECHNICAL UNIVERSITY OF DENMARK
Dania
Adres
Technical University Of Denmark, Building 322
2800 Lyngby

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UNIVERSITA POLITECNICA DELLE MARCHE
Włochy
Adres
Via Delle Brecce Bianche
60131 Ancona

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UNIVERSITY OF APPLIED SCIENCES, HAMBURG
Niemcy
Adres
Winterhuder Weg, 29
Hamburg

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UNIVERSITY OF KASSEL
Niemcy
Adres
Nordbahnhofstr. 1a
37213 Witzenhausen

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