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Organic marketing initiatives and rural development

Ziel

Organic Marketing Initiatives (Omits) will be examined, at increasing levels of complexity, to determine guidelines for existing and potential Omits, and related actors, for the development of successful marketing strategies. This will involve investigation of the performance of the Omits themselves, their interaction with the communities and overall environment of the regions in which they are located, and the evolving nature of consumer demand. Through this investigation of the role of intermediary market structures and the specific contexts in which they operate, potential improvements in regulatory structure, policy support and dissemination of good practice will be examined to determine whether developments so far can be extended and improved. This will improve the capacity of organic farming to generate positive social and environmental effects in peripheral, disadvantaged regions of Europe.

Aufforderung zur Vorschlagseinreichung

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Koordinator

UNIVERSITY COLLEGE OF WALES ABERYSTWYTH
Adresse
Llanbadarn Campus
SY23 3AL Aberystwyth
United Kingdom
 

Beteiligte (8)

INSTITUT FUER HANDEL UND MARKETING
Österreich
Adresse
Universitaetsstr. 15
6020 Innsbruck
 
INSTITUT FUER HOCHGEBIRGSFORSCHUNG UND ALPENLAENDISCHE LAND UND FORSTWIRTSCHAFT
Österreich
Adresse
Technikerstrasse 13
6020 Innsbruck
 
INSTITUT NATIONAL DE LA RECHERCHE AGRONOMIQUE
Frankreich
Adresse
Avenue René Laennec 8
72000 Le Mans
 
RESEARCH INSTITUTE OF ORGANIC AGRICULTURE
Schweiz
Adresse
Ackerstrasse
5070 Frick
 
TECHNICAL UNIVERSITY OF DENMARK
Dänemark
Adresse
Technical University Of Denmark, Building 322
2800 Lyngby
 
UNIVERSITA POLITECNICA DELLE MARCHE
Italien
Adresse
Via Delle Brecce Bianche
60131 Ancona
 
UNIVERSITY OF APPLIED SCIENCES, HAMBURG
Deutschland
Adresse
Winterhuder Weg, 29
Hamburg
 
UNIVERSITY OF KASSEL
Deutschland
Adresse
Nordbahnhofstr. 1A
37213 Witzenhausen