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Campaigns for Awareness using Media and Publicity to assess the responses of individuals

Objective

1. To identify Information Management & Awareness Campaign (IMPAC) methods and strategies aiming at influencing travel behaviour in favour of sustainable transport modes and at enhancing the awareness of the public and the image and attractiveness of these.
2. To record systematically and assess the future trends and perspectives for development of transport marketing through a pan European survey of transport decision makers and of publicity and media professionals.
3. To develop a userfriendly computer prototype (MIRTO), orientated towards transport policy makers and marketing professionals, as a guide for optimal IMPAC strategies and as a tool for evaluating the effects of the various media used therein.
4. To test in situ and evaluate innovative strategies for IMPAC aiming at the promotion of sustainable urban transport with and without the prototype.
5. To elaborate recommendations and guidelines regarding the main features of IMPAC focusing on their purpose, content, target destinations, media and displays.
6. To achieve a widespread dissemination of the project outcome within and beyond the Transport RTD Programme.
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Nantes (FR)
Patra (GR)
Torino (IT)

Case studies:
Madrid region (ES)
Thessaloniki (GR)
Dormagen (DE)
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Links with INPHORMM (main link), OPIUM, DANTE, WALCYNG, CAPTURE, TRANSPRICE, CONCERT-P projects from the Transport RTD Programme

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

ARISTOTLE UNIVERSITY OF THESSALONIKI
Address
Nea Egnatia
54606 Thessaloniki
Greece

Participants (15)

AZIENDA TRAMVIE MUNICIPALI - TORINO
Italy
Address
19/6,Corso Filippo Turati
10128 Torino
CENTRE D'ETUDES TECHNIQUES DE L'EQUIPEMENT MEDITERRANEE
France
Address
Avenue Albert Einstein
13791 Aix-en-provence
CONSORCIO REGIONAL DE TRANSPORTES DE MADRID
Spain
Address
Plaza Descubridor Diego De Ord.s 3
28003 Madrid
DISTRICT DE L'AGGLOMÉRATION NANTAISE
France
Address
Tour Bretagne
44047 Nantes
DR. MAX HERRY
Austria
Address
Argentinierstrasse 21
Wien
EURO TRANS CONSULTING LIMITED
United Kingdom
Address
Richmond Bridge House 419 Richmond Road
TW1 2EX London
INGENIEURGRUPPE IVV - AACHEN
Germany
Address
Oppenhoffallee 171
52066 Aachen
PRIMARIA MUNICIPIULUI, CHISINAU
Moldova
Address
277012 Municipiul Chisinau Bd. Stefan Cel Mare 83
Chisinau-moldova
Pragma TMT Srl
Italy
Address
Via Salaria 290
00199 Roma
SOCI_T_ D'ECONOMIE MIXTE DES TRANSPORTS DE L'AGGLOM_RATION NANTAISE
France
Address
3 Rue Bellier
11046 Nantes
TRAFICON LTD
Finland
Address
Lansiportti 1B
02210 Espoo
TRANSEXPERT G.I.E.
France
Address
Rue Franchet D'esperey 70
13090 Aix En Provence
TRANSPORT & TRAVEL RESEARCH LTD
United Kingdom
Address
6 Bridgford Road West Brigdford
NG2 6AB Nottingham
TRANSPORT ENVIRONMENT DEVELOPMENT SYSTEMS
Greece
Address
Kondylaki Str. 9
11141 Athens
ZIVILINGENIEURBUERO SAMMER GRAZ
Austria
Address
Leonhardstrasse 12
8010 Graz