Objective
The TV and newspaper campaigns focus on current daily situation in the areas of transport or house/office, showing consumers how they are supposed to act for an efficient energy use.
After the execution of the campaign started in 1992, whose main goal has been to create awareness for the energy issue and the need to use it in a rational way, it is expected that the this campaign will make the general public even more knowledgeable about this issue.
It is expected that not only general attitude towards energy saving is reinforced but habits and behaviour do change in the cases shown on the two TV spots and press ads.
In Portugal an advertising campaign has been launched forth quarter of in the last years (1992) creating awareness for the need of using energy in a rational way in the industry, transports and at home. This campaign has been prepared and managed by CCE in close cooperation with the national energy authorities, in particular the General Directorate for
Energy. A new TV campaign showing how to use energy rationally in chosen situations is the logic follow-up for the work done so far in 1992 and early 1993. The proposed campaign will be built around 2 TV spots of 25 to 30 seconds. Newspapers will also be used as a secondary media and two ads will be produced.
Fields of science (EuroSciVoc)
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
2700 AMADORA
Portugal
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.