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Development of Products and Services to increase the use of the sustainable transport modes in Irregular Transport flows

Objectif

The aim of the PROSITrans project is to develop products and services increasing the use of the sustainable transport modes (public transport, other forms of collective transport, bicycle, walking) in irregular transport flows. The project wants to apply the techniques of transportation demand management to 'mobility markets' other than home-work or home-school traffic. These other 'mobility markets', business, shopping, 'personal care' and leisure traffic, have become increasingly important the last years. The project contains the following demonstrations:
Alternative transport to the main shopping area of the City of Ghent; A transportation plan for business trips (Holland); Reducing commuter and patient trips to an ambulant clinic center in Graz; Reducing commuter, visitor and service trips to a university hospital in Brussels; Promotion of collective transport to the Bologna football stadium; - Promotion of collective transport for young people via the Internet (Essen).

The various projects will examine a range of possible products and services:

A. Alternative transport to the main shopping area of Ghent:
- Modify services of public transport so that they will better reach the target groups.
- rented bicycles for shopping in the city centre on the park and ride spots outside the city.
- Shop-and-pool and collective taxis (vans) on an important origin/destination relation.
- Combination tickets public transport-shopping and bicycle rent- shopping;
- Reductions on shopping in the city centre for users of alternative transport;
- Organised transport of shopping bags;
- An accessibility guide for the main shopping area.
- Promotion teams distributing the accessibility guide
- Competitions among users of the alternative transport modes and other events.
B. A transportation plan for business trips (Holland)
- Reducing the fleet of company cars;
- Promoting business trips by public transport (1st class) instead of by car.
- When public transport allows to save time, use the travelling time as working time;
- Lower the allowance of travelling expenses;
- Purchase company bicycles for short trips;
- Optimising business trips by stimulating car-pooling for employees going the same way;
- Create telephone- or Internet-meetings;
- Create a possibility for employees to work at home if possible;
- Use cheaper and less energy consuming cars for business trips.
C. Reducing commuter and patient trips to the ambulant clinic center of Graz:
The focus will be on testing a new behaviour, f.i.
- 'Job & Bike' campaign: fitness tests, bike route recommendations, bike test action, safety and security-days ...
-. 'Test month for public transport'
- 'Individual trip consulting'
D. Reducing commuter, visitor and service trips to the university hospital of St. Luc, Brussels;
- the implementation of alternatives and their incentives to solo driving in order to influence the modal split.
- the creation of a mobility cell within the Hospital that provides information services to the staff, visitors and patients concerning their trips to and from the Hospital, and organises actively their trips.
E. Promotion of collective transport to the Bologna football stadium
- Implementation of extra bus lines to the stadium on Sundays
- Selling tickets of the footbal game at public transport connected distribution centres
- Combined tickets football-public transport
- Information and promotion strategies to promote the football game in connection of using public transport: information to use public transport in the announcements of the game, in the selling offices of public transport, tabac stores and TOTO-offices, on the local radio and television stations, on the buses
- reduction of parking facilities around the football stadium.
F. Promotion of collective transport for young people via the Internet (Essen, Germany). YOUNGOnline will be a website for young people that contains the three following modules:
1. YOUNGOffice 'Essen between home, club and school'
The YOUNGOffice offers mobility services for young people in Essen: information on time-tables, a calender with cultural events including accessibility information, bikeshops and car-sharing companies in Essen and a general map with prefered destinations of young people , or more detailed information on costs of a private car or products like car-sharing or car-pooling.
2. YOUNG workshop 'faster, higher, further or cooler'
The young people learn to organise their mobility without a private car and at the same time without loosing the amount of excitement, adventure or recreation that is necessary to maintain a certain lifequality.
3. YOUNGZentrale 'we want to know what you need'
The expert-informationsystem YOUNGZentrale offers the gathering and processing of information concerning the mobility behaviour of young people.

An important dissemination action, both local and international, will be the final phase.

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51,Onderbergen
9000 Gent
Belgique

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