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European Multimodal Metaphor in Advertising

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Publications

Constructing Families of Constructions - Analytical perspectives and theoretical challenges

Author(s): Francisco José Ruiz de Mendoza Ibáñez, Alba Luzondo Oyón, Paula Pérez Sobrino
Published in: Human Cognitive Processing, 2017
DOI: 10.1075/hcp.58

Multimodal Metaphor and Metonymy in Advertising

Author(s): Paula Pérez Sobrino
Published in: Figurative Thought and Language, 2017
DOI: 10.1075/ftl.2

"""Shockvertising"": conceptual interaction patterns as constraints on advertising creativity"

Author(s): Paula Pérez Sobrino
Published in: Círculo de Lingüística Aplicada a la Comunicación, Issue 65, 2016, ISSN 1576-4737

Eyelashes, Speedometers or Breasts? An Experimental Cross-cultural Approach to Multimodal Metaphor and Metonymy in Advertising

Author(s): Jeannette Littlemore, Paula Pérez Sobrino
Published in: Figurative Language We Live By. The Cognitive Underpinnings and Mechanisms of Figurativity in Language (edited by Annalisa Baicchi and Alexandra Bagasheva), 2017, ISSN 1824-3967
DOI: 10.7370/87674

Multimodal Metaphor and Metonymy in Advertising: A Corpus-Based Account

Author(s): Paula Pérez-Sobrino
Published in: Metaphor and Symbol, Issue 31/2, 2016, Page(s) 73-90, ISSN 1092-6488
DOI: 10.1080/10926488.2016.1150759

Cognitive modeling and musical creativity

Author(s): Paula Pérez Sobrino
Published in: Expressive Minds and Artistic Creations. Studies in Cognitive Poetics. Edited by Szilvia Csabi., 2017

Facing methodological challenges in multimodal metaphor research

Author(s): Paula Pérez Sobrino, Jeannette Littlemore
Published in: Baicchi, A. and Pinelli (Eds.) Cognitive Modeling in Language and Discourse across Cultures, 2017