European Multimodal Metaphor in Advertising

Informazioni relative al progetto

EMMA

ID dell’accordo di sovvenzione: 658079

DOI 10.3030/658079

Progetto chiuso

Data della firma CE 27 Marzo 2015

Data di avvio 5 Ottobre 2015

Data di completamento 4 Ottobre 2017

Finanziato da

• EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions

Costo totale € 183 454,80

Contributo UE € 183 454,80

Coordinato da

THE UNIVERSITY OF BIRMINGHAM
United Kingdom

Pubblicazioni

Monographic books (2)

Constructing Families of Constructions - Analytical perspectives and theoretical challenges

Autori: Francisco José Ruiz de Mendoza Ibáñez, Alba Luzondo Oyón, Paula Pérez Sobrino
Pubblicato in: Human Cognitive Processing, 2017, ISBN 9789-027265654
Editore: John Benjamins Publishing Company
DOI: 10.1075/hcp.58

Multimodal Metaphor and Metonymy in Advertising

Autori: Paula Pérez Sobrino
Pubblicato in: Figurative Thought and Language, 2017, ISBN 9789-027264671
Editore: John Benjamins Publishing Company
DOI: 10.1075/ftl.2

Peer reviewed articles (3)

"""Shockvertising"": conceptual interaction patterns as constraints on advertising creativity"

Autori: Paula Pérez Sobrino
Pubblicato in: Círculo de Lingüística Aplicada a la Comunicación, Numero 65, 2016, ISSN 1576-4737
Editore: Universidad Complutense de Madrid

Eyelashes, Speedometers or Breasts? An Experimental Cross-cultural Approach to Multimodal Metaphor and Metonymy in Advertising

Autori: Jeannette Littlemore, Paula Pérez Sobrino
Pubblicato in: Figurative Language We Live By. The Cognitive Underpinnings and Mechanisms of Figurativity in Language (edited by Annalisa Baicchi and Alexandra Bagasheva), 2017, ISSN 1824-3967
Editore: Textus, English Studies in Italy
DOI: 10.7370/87674

Multimodal Metaphor and Metonymy in Advertising: A Corpus-Based Account

Autori: Paula Pérez-Sobrino
Pubblicato in: Metaphor and Symbol, Numero 31/2, 2016, Pagina/e 73-90, ISSN 1092-6488
Editore: Lawrence Erlbaum Associates Inc.
DOI: 10.1080/10926488.2016.1150759

Book chapters (2)

Cognitive modeling and musical creativity

Autori: Paula Pérez Sobrino
Pubblicato in: Expressive Minds and Artistic Creations. Studies in Cognitive Poetics. Edited by Szilvia Csabi., 2017, ISBN 9780-190457747
Editore: Oxford University Press

Facing methodological challenges in multimodal metaphor research

Autori: Paula Pérez Sobrino, Jeannette Littlemore
Pubblicato in: Baicchi, A. and Pinelli (Eds.) Cognitive Modeling in Language and Discourse across Cultures, 2017, ISBN 1-4438-9127-4
Editore: Cambridge Scholars