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SafeConsumE: Safer food through changed consumer behavior: Effective tools and products, communication strategies, education and a food safety policy reducing health burden from foodborne illnesses

Objective

Food safety violations at the consumer stage are common and nearly 40% of food-borne outbreaks are occurring in the domestic setting. The overall goal of SafeConsumE is to provide effective, science-based and sustainable strategies for food authorities, market actors and the research community to help consumers mitigate risk, thus reducing the health burden from food-borne illness in Europe. SafeconsumE will suggest, develop and evaluate:
1) Tools, technologies and products (e.g. sensors, apps, hygiene concepts, kitchen utensils) that stimulate safe practices;
2) Communication strategies that effectively stimulate adoption and market uptake of safer practices and tools/technologies;
3) Education programs increasing skills and knowledge aiding teenagers to handle food safely;
4) Dynamic, sustainable and inclusive policy models that stimulates and support national and EU level initiatives.
To achieve high implementation and innovation power, scientists will work together with consumers, authorities and different market actors under a new trans-disciplinary and multi-actor approach based on Theories of Practices combined with Design-driven innovation. Covering the five most important hazards causing food borne disease, consumer behavior across Europe will be described using a risk-based methodology and utilizing the strengths of high-throughput surveys together with in-depth qualitative methodology. New strategies will be developed taking into account their impact on risk reduction, documented consumer barriers for change and sustainability. SafeConsumE will support transformation towards a more healthy population and cost-efficacy by reduced foodborne illness, and a more sustainable community by less food-waste and environmentally friendly solutions.
Leaflet | Map data © OpenStreetMap contributors, Credit: EC-GISCO, © EuroGeographics for the administrative boundaries

Coordinator

NOFIMA AS

Address

Muninbakken 9-13
9291 Tromso

Norway

Activity type

Research Organisations

EU Contribution

€ 2 057 900

Participants (31)

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KEEP-IT TECHNOLOGIES AS

Norway

EU Contribution

€ 261 950

OSLOMET - STORBYUNIVERSITETET

Norway

EU Contribution

€ 395 568,75

ARKITEKTUR OG DESIGNHOGSKOLEN I OSLO

Norway

EU Contribution

€ 101 610

VOSE SOFTWARE

Belgium

EU Contribution

€ 271 250

AARHUS UNIVERSITET

Denmark

EU Contribution

€ 235 441,25

RADET FOR BEDRE HYGIEJNE

Denmark

EU Contribution

€ 236 750

KOBENHAVNS UNIVERSITET

Denmark

EU Contribution

€ 219 181,25

CENTRE HOSPITALIER UNIVERSITAIRE DE NICE

France

EU Contribution

€ 153 041,25

ASS GROUPE ECOLE SUPERIEURE AGRICULTURE

France

EU Contribution

€ 75 712,50

INSTITUT NATIONAL DE LA RECHERCHE AGRONOMIQUE

France

EU Contribution

€ 298 482,50

DESIGNIT OSLO AS

Norway

EU Contribution

€ 563 805

ETHNIKI SCHOLI DIMOSIAS YGEIAS

Greece

EU Contribution

€ 39 375

SZENT ISTVAN UNIVERSITY

Hungary

EU Contribution

€ 108 750

NEMZETI ELELMISZERLANC-BIZTONSAGI HIVATAL

Hungary

EU Contribution

€ 284 687,50

INSTITUTO DE CIENCIAS SOCIAIS

Portugal

EU Contribution

€ 329 738,75

MINISTERIO DA EDUCACAO E CIENCIA

Portugal

EU Contribution

€ 43 107,50

UNIVERSIDADE CATOLICA PORTUGUESA

Portugal

EU Contribution

€ 356 381,25

ASOCIATIA CONSUMATORILOR DE PRODUSEALIMENTARE DIN ROMANIA-OPTIMUM CIBUM

Romania

EU Contribution

€ 61 250

UNIVERSITATEA DUNAREA DE JOS DIN GALATI

Romania

EU Contribution

€ 262 500

UNIVERSITAT DE BARCELONA

Spain

EU Contribution

€ 254 101,25

IKEA OF SWEDEN AB

Sweden

EU Contribution

€ 215 178,75

UNIVERSITAT ZURICH

Switzerland

EU Contribution

€ 896 327,50

C-TECH INNOVATION LIMITED

United Kingdom

EU Contribution

€ 375 562,50

Department of Health

United Kingdom

EU Contribution

€ 296 065

INTERNATIONAL SCIENTIFIC FORUM ON HOME HYGIENE

United Kingdom

EU Contribution

€ 56 250

UNIVERSITY OF KEELE

United Kingdom

EU Contribution

€ 373 840

UNILEVER U.K. CENTRAL RESOURCES LIMITED

United Kingdom

EU Contribution

€ 160 468,75

ICETA INSTITUTO DE CIENCIAS, TECNOLOGIAS E AGROAMBIENTE DA UNIVERSIDADE DO PORTO

Portugal

EU Contribution

€ 102 943,75

BUNDESINSTITUT FUER RISIKOBEWERTUNG

Germany

EU Contribution

€ 177 500

ARCELIK A.S.

Turkey

EU Contribution

€ 181 530

ALLATORVOSTUDOMANYI EGYETEM

Hungary

EU Contribution

€ 53 750

Project information

Grant agreement ID: 727580

Status

Ongoing project

  • Start date

    1 May 2017

  • End date

    30 April 2022

Funded under:

H2020-EU.3.2.2.2.

  • Overall budget:

    € 9 500 000

  • EU contribution

    € 9 500 000

Coordinated by:

NOFIMA AS

Norway