Project description
Populist rhetoric and its impact on multinational enterprises
The emergence of populism in several EU Member States poses a threat to EU principles. Scholars have overlooked the role of rhetoric and organisations in driving institutional change, particularly at the macro-institutional level. The MSCA-funded MICROPOPULISM project will shed light on the grassroots origins of populism, seeking to unravel the rhetorical strategies employed by populists and their co-evolutionary influence on organisations and institutions. The project will employ a synthesis of co-evolution theory and discourse analysis, with a specific focus on the context of populism and multinational enterprises (MNE). Given the substantial impact of these powerful organisations on institutional dynamics, MICROPOPULISM will scrutinise the language and persuasive techniques employed by populist leaders. The aim is to discern their influence on MNE strategies and institutional structures.
Objective
MICROPOPULISM aims at providing an in-depth analysis of the micro-foundations of populism in order to gain a granular understanding of populist rhetoric that can undermine European values, as well as the drivers of this rhetoric and its economic consequences. Management scholars have made progress in understanding the co-evolution of organizations and institutions. Their contributions only peripherally touch upon macro-institutions and ignore the rhetoric element of institutional change. I want to fill this gap and provide a better understanding of how organizations construct macro-institutions, and to conflate co-evolution theory and discourse analysis. This research project takes plays in the context of populism and multinational enterprises (MNEs): MNEs are powerful organizations that shape globalization forces and economic developments. Populism defines political institutions and contains a central rhetoric element as populists frame the political debate. I will delve into discourse analysis and the rhetoric of populists to accommodate the varieties of their ideas. The analysis of speeches, press releases, or social media posts of populists should enlarge the comprehension of the micro-foundations of macro-institutions, and allow for an integration of discourse into co-evolution theory. I will also draw on hierarchical-linear modelling to explore the co-evolutionary causalities between organizations and macro-institutions. MICROPOPULISM will last 24 months and will be conducted at Luiss Guido Carli (Italy) under the supervision of Prof. Antonio Majocchi, an expert in institutions, MNEs, and economic performance. Luiss focuses on political science and management studies and is an ideal institution for accommodating the interdisciplinary nature of this research project. Results of this project are relevant for different societal groups and will thus be disseminated and communicated to the academic community, policy makers, industry, and general public.
Fields of science (EuroSciVoc)
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CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
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Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2022-PF-01
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00198 Roma
Italy
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