Objective Better and safer food production hold promise to improve the quality of life in our society. However, because of the complexity of the issues and the considerable background knowledge required, the balance between benefits and risks are not easily explained or evident. The lack of support for agricultural and food applications of biotechnology in Europe, according to the EC, is seriously slowing down biotech R&D in the EU, particularly in the private sector, and may put at risk Europe's competitiveness in a promising sector of new technologies. Broad public support is essential to attract human, financial and industrial resources to develop the technologies to meet societal needs and increase European competitiveness. Constructive dialogue with the key stakeholders is needed to minimise unfounded concerns and maximise public empowerment on these complex issues, while at the same time, allowing a positive feedback to assure that science is moving forward in cohort with social needs and expectations. The Multimedia Repository on European Food Science (MREFS) aims to narrow the gap between science and scientists on the one hand and key stakeholders: the general public, educators and media on the other. It will address European biotechnology research in the area of Food Quality and Safety. The chosen stakeholders will be reached by using effective communication platforms: television, video, multimedia, internet and a publisher. The main deliverables of the project are sixteen high quality short films from sixteen different EC sponsored projects. There will be three levels of disseminating the film contents and raw footage: i) through broadcasting media; ii) using an on-line internet based multimedia library and iii) by direct distribution of VHS, CD-ROM and DVD to target groups through our four associated networks and members of our extensive advisory board. Internet based Rapid Response Science Network will complement the project activities'. Fields of science humanitiesartsmodern and contemporary artradio and televisionnatural sciencescomputer and information sciencesinternet Programme(s) FP6-FOOD - Food Quality and Safety: Thematic priority 5 under the Focusing and Integrating Community Research programme 2002-2006. Topic(s) FOOD-2002-T0 - Realising ERA objectives - Promotion of SME participation - Stimulating international co-operation - Linking with Candidate Countries - Supporting policy development - Stimulating exploitation. Call for proposal FP6-2002-FOOD-1 See other projects for this call Funding Scheme SSA - Specific Support Action Coordinator LUDWIG MAXIMILIANS UNIVERSITAET MUENCHEN EU contribution No data Address Gerschwister Scholl Platz 1 MUENCHEN Germany See on map Links Website Opens in new window Total cost No data Participants (6) Sort alphabetically Sort by EU Contribution Expand all Collapse all VISIONS UNLIMITED MEDIEN GMBH Germany EU contribution No data Address Wettkam 3 OTTERFING See on map Total cost No data UNIVERSITY OF LIMERICK Ireland EU contribution No data Address University of Lemerick LIMERICK See on map Total cost No data DIALOG GENTECHNIK Austria EU contribution No data Address Campus Vienna Biocenter 6/1, Renweg 95 B VIENNA See on map Total cost No data UNION EUROPÉENNE DE RADIO-TÉLÉVISIONS Belgium EU contribution No data Address Rue Wiertz, 50 BRUSSELS See on map Total cost No data TECHNISCHE UNIVERSITAET MUENCHEN Germany EU contribution No data Address Arcisstrasse 21 MUENCHEN See on map Total cost No data PRO BIO PARTNERS VOF Netherlands EU contribution No data Address Meerweg 6 OVERSCHILD See on map Links Website Opens in new window Total cost No data
