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Content archived on 2024-06-18

Implementing mass media campaigns and evaluating their (isolated) effect on traffic accidents and other performance indicators

Objective

There is a large body of research on the effect of mass media campaigns available that allows formulating best practices for designing and evaluating campaigns. Several studies have focussed on road crashes as outcome measure but the majority is aiming at measuring perception, acceptation and notoriety of campaigns. However, there seems to be an urgent need for evaluation research focussing on isolating the effect of mass media campaigns on the number of road crashes and other outcome measures from the effect of other supporting activities like enforcement.

This could be achieved by determining the relative contribution of mass media campaigns in integrated campaigns that typically consist of accompanying activities like enforcement. Availability of clear scientific information both on the effectiveness and cost-effectiveness of the isolated effect of campaigns is a prerequisite to design future campaigns in the most effective and optimal fashion as possible.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

FP6-2004-TREN-3
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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

STREP - Specific Targeted Research Project

Coordinator

INSTITUT BELGE POUR LA SÉCURITÉ ROUTIÈRE ASBL
EU contribution
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Address
Chaussée de Haecht 1405
BRUSSELS
Belgium

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Total cost

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Participants (18)

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