Project description
The power of wedding pictures
Digital technologies have the power to alter lives and traditions, influencing our values and reshaping cultural norms. The EU-funded Promising Images project will carry out an interdisciplinary study on the evolving role of the mediatisation of wedding ceremonies. Combining the study of religion, cultural studies, media ethics and political philosophy in a multi-methodological approach, it will analyse the role of wedding images in changing values and ethics. The focus will be on pictures taken from religious and secular weddings to explain how such significant cultural and religious events can communicate the gender, social, cultural, and economic values of groups or individuals to promote specific values or stereotypes and discrimination.
Objective
Digital and electronic media play a central role in contemporary wedding rituals, be it during the preparation, the ritual itself or afterwards. Wedding photographers and videographers stage the couple during the wedding ritual and reception/party and these depictions shape the wedding couple’s and their guests’ memories in the future. The research question is: How do contemporary media representations of religious and secular weddings in Europe communicate norms and values? Weddings are understood as a constitutive rite de passage that is commonly practiced in religious traditions as well as in a variety of cultural and secular contexts. Secular and religious traits of wedding rituals produce a complex and often complementary relationship. Wedding practices shape and communicate gender, social, cultural and economic values of individuals and groups. The interdisciplinary research considers theories from the study of religion, cultural studies, media ethics, and political philosophy and applies a multi-methodological approach that includes media analysis, ethnographic studies, and qualitative methods. The project scrutinizes how media representations and practices enclose and reshape religious and secular norms and values as well as stereotypes with the intent to highlight the performativity of their mediatisation. Due to the power of images media ethical questions arise and the research provides a theoretical framework to discuss it. One of the intended short-term results is to suggest best practice for social actors in the field of wedding media productions and to develop research tools for analysing the mediatisation of values and norms. Long-term results are to increase social awareness of the performativity of images (that express hierarchical relationships among individuals, genders and in religions), in order to strengthen a more inclusive, secure, innovative, and reflective European society and culture, to improve respect and to prevent subordination.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences media and communications
- social sciences sociology anthropology social anthropology
- humanities philosophy, ethics and religion religions
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions
MAIN PROGRAMME
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H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-MSCA-IF-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
62100 Macerata
Italy
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.