Objective The media market is currently undergoing a major change as its traditional business models are shifting to digital products and services rapidly. Besides the prevalent digitisation, this change is also driven by network advances and consumer behaviour. The introduction of non-linear content (OTT, VOD) has given consumers more control of their screen and the content they consume, placing them in the driving seat and leaving the commercial broadcasters competing for their attention. Thus, a migration toward as subscription VOD services is observed with OTT services emerging and becoming very competitive by acquiring a large share of the media market. Hyper360 aims to use ICT technology and innovation exploiting the ongoing Virtual Reality revolution. The goal is to offer a complete end-to-end production toolset for enriched 360o video, with novel 3D storytelling elements, while also leveraging the powerful implicit preference extraction means that omnidirectional viewing offers, i.e. the viewing direction, to build a personalisation framework on top of the consumption of this new hybrid format. 360o content is well posed to provide feelings of presence and immersion and is now starting to be utilized in the media industry. Sky, BBC, NY Times are just some of the media players already starting to experiment with it, while big ICT players like Facebook, Google and Intel are investing in it. Hyper 360 aims to exploit this 360 hype and offer to it extensions for directrs, by allowing them to insert 3D appearances of narrators to appropriately navigate and immerse the viewers. The production toolset will be deployed and validated with the help of 2 large broadcasters and OTT providers, in the contexts of Immersive Journalism (free viewpoint) and Targeted Advertising (personalisation), as 360o video is seeing increased usage in both marketing and journalism. Finally, Hyper360 will greatly contribute in the emerging standards for free viewpoint video. Fields of science social sciencesmedia and communicationsjournalismsocial scienceseconomics and businesseconomicsmicroeconomicssocial sciencespolitical sciencespolitical transitionsrevolutionssocial scienceseconomics and businessbusiness and managementbusiness modelsnatural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Topic(s) ICT-19-2017 - Media and content convergence Call for proposal H2020-ICT-2016-2017 See other projects for this call Sub call H2020-ICT-2016-2 Funding Scheme IA - Innovation action Coordinator ENGINEERING - INGEGNERIA INFORMATICA SPA Net EU contribution € 528 062,50 Address PIAZZALE DELL'AGRICOLTURA 24 00144 ROMA Italy See on map Region Centro (IT) Lazio Roma Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 754 375,00 Participants (7) Sort alphabetically Sort by Net EU contribution Expand all Collapse all DRUKKA KORLATOLT FELELOSSEGU TARSASAG Hungary Net EU contribution € 557 812,50 Address VACI UT 168/A 3 EM 1138 BUDAPEST See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Közép-Magyarország Budapest Budapest Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 796 875,00 RUNDFUNK BERLIN-BRANDENBURG Germany Net EU contribution € 523 625,00 Address MASURENALLEE 8-14 14057 Berlin See on map Region Berlin Berlin Berlin Activity type Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 523 625,00 RETI TELEVISIVE ITALIANE SPA Italy Net EU contribution € 414 254,75 Address LARGO DEL NAZARENO 8 00187 ROMA See on map Region Centro (IT) Lazio Roma Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 591 792,50 FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV Germany Net EU contribution € 428 500,00 Address HANSASTRASSE 27C 80686 Munchen See on map Region Bayern Oberbayern München, Kreisfreie Stadt Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 428 500,00 ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS Greece Net EU contribution € 545 375,00 Address CHARILAOU THERMI ROAD 6 KM 57001 Thermi Thessaloniki See on map Region Βόρεια Ελλάδα Κεντρική Μακεδονία Θεσσαλονίκη Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 545 375,00 JOANNEUM RESEARCH FORSCHUNGSGESELLSCHAFT MBH Austria Net EU contribution € 540 000,00 Address LEONHARDSTRASSE 59 8010 Graz See on map Region Südösterreich Steiermark Graz Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 540 000,00 EUROKLEIS SRL Italy Net EU contribution € 198 625,00 Address VIA ROMEO ROMEI 27 00136 Roma See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Centro (IT) Lazio Roma Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 283 750,00