A marketing communications strategy for the European eco-label
Before the end of September, the European Commission, DG XI, will publish a call for tenders for a marketing communications strategy for the European eco-label. This will involve defining and implementing a strategy to raise the awareness and confidence of stakeholders in the European eco-label. Stakeholders should therefore be identified, and the study should demonstrate an understanding of the market place, definition of the communication mix, definition of brand imagery and implementation of communication actions. For further information, please contact: European Commission DG XI - Environment, nuclear safety and civil protection Mr B. Sinnott 200 rue de la Loi B-1049 Brussels Fax +32-2-2994449