New publication will help scientists reach out to public
The European Commission has published a 'survival kit' to help scientists communicate their activities to the public more effectively. With issues such as bird flu and global warming regularly hitting the headlines, improving the public's understanding of science is increasingly important. Furthermore, where research has been publicly funded, people may be interested to know how their taxes are being spent. 'Communicating Science: A Scientist's Survival Kit' delves into the world of science communications, and teaches scientists how to reach out to the public and compete for their attention. Combining general theories with tricks of the trade, the kit provides useful information on how to plan communications activities; explain complicated research in simple terms and use different forms of media.