New Special: European IP Helpdesk Releases Information Package on Intellectual Property Licensing With knowledge being one of the driving forces of modern-day economies, intellectual property (IP) has become a central business asset. Among the different pathways SMEs can choose from to effectively bring their inventions to the market and turn their IP into profit, licensing undoubtedly plays a central role. Industrial Technologies © European IP Helpdesk Following a comprehensive Bulletin edition dealing with Intellectual Property Licensing in May 2019 (https://bit.ly/2VZ0jhn) the European IP Helpdesk has now released an online "IP Special" on the same topic. The package contains a short animated clip, an infographic and a case study as a practical example. A short clip gives a general introduction to the context and different aspects of IP Licensing and is available on YouTube (https://youtu.be/Py-JrRPrB10). It takes a variety of different ingredients to prepare a good licence agreement: The included infographic (https://bit.ly/2VNzFYu) will provide you with an overview of the "key ingredients" to be considered. The third part of the special contains a practical point of view: A case study (https://bit.ly/2VN1DUn) elaborates the example of the German clean-tech SME Orcan Energy which has successfully licensed out to China. The European IP Helpdesk team invites all interested stakeholders, institutions and initiatives to share the new publication package or individual parts of it via their channels and networks. The complete "IP Licensing" special can be accessed via the following link: http://www.iprhelpdesk.eu/IP-Highlights/special-ip-licensing ABOUT THE EUROPEAN IP HELPDESK The European IP Helpdesk provides free-of-charge first-line support on IP-related issues aiming to help current and potential beneficiaries of EU-funded projects, as well as EU SMEs, manage their Intellectual Property assets. The European IP Helpdesk is managed by the European Commission's Executive Agency for Small and Medium-sized Enterprises (EASME), with policy guidance provided by the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG Grow). The information provided by the European IP Helpdesk is not of a legal or advisory nature and no responsibility is accepted for the results of any actions made on its basis. Moreover, it cannot be considered as the official position of EASME or the European Commission. Neither EASME nor the European Commission nor any person acting on behalf of EASME or of the European Commission is responsible for the use which might be made of this information. www.iprhelpdesk.eu