Agreement was reached on the main issues to be tackled by future Community action in the field of copyright in the Information Society at a conference held in Florence, Italy, from 2 to 4 June 1996. The conference concluded the consultation process which was initiated in July 1995 by the Commission's Green Paper on copyright and related rights in the Information Society. Following the consultations, which included over 350 written submissions to the Commission, Community legislation will be introduced in priority areas such as the legal regime applicable to digital transmissions and the scope of reproduction rights. The following principles in intellectual property rights (IPR) protection in the Information Society will form the basis for Commission proposals in the coming months: - Adequate and strong protection of copyright and related rights is considered to be one of the keys to added value and competitiveness in such sectors as entertainment and information; - Creators, producers and disseminators should have protection for their activities in Europe, through the establishment of clear and harmonized rules, provision of a high level of protection, and by ensuring a fair balance of rights and interests of rights-holders and users; - Although the basic concepts of IPR protection are unchanged in the environment of the Information Society, there is a strong call for the scope of certain rights, including the rights of reproduction and communication to the public, to be adapted in a harmonized manner; - The enforcement and management of rights deserves particular attention, given the ease of copying and piracy using digital techniques; - Harmonization at Community level would be incomplete without establishing appropriate minimum standards of protection at international level. For many of the new Information Society services, a critical mass of demand may exist within the single market as a whole, but not at the level of individual national markets. Therefore, the existence of a single market for these services is essential for their commercial viability and for the Information Society to become a reality in Europe.