Promotion and marketing of the EU Eco-Label award scheme

The European Commission, DG XI, has published an invitation to tender relating to completion of a study on the development of a strategy for the promotion and marketing of the European Union's Eco-Label award scheme. The aims of the study are to: - Analyse promotion and mark...

The European Commission, DG XI, has published an invitation to tender relating to completion of a study on the development of a strategy for the promotion and marketing of the European Union's Eco-Label award scheme.

The aims of the study are to:

- Analyse promotion and marketing strategies for successfully promoted products in Eco-Label schemes (Blue Angel, Nordic Swan);
- Identify market opportunities for the EU Eco-Label;
- Develop a marketing strategy for the exploitation of those opportunities and the promotion of the Eco-Label under the existing scheme.

This should be done by undertaking:

- a) An analysis of the promotion activities (initial five to six years) in the development of the EU Eco-Label scheme in comparison with the Nordic Swan and the German Blue Angel schemes in general and, more specifically, for three specific product groups;
- b) The development of success criteria for the marketing of the Eco-Label and development of objectives for a marketing strategy for those product groups;
- c) The development of three alternative marketing strategies (one strategy for each product group) for a predetermined budget at EU level. The strategy proposals have to be developed within the existing framework of the EU Eco-Label scheme, which means that changes to the rules of the current EU scheme are not to be considered;
- d) Finally, proposals for a general marketing strategy of the EU label should be presented.

The whole study must be completed within nine months from the date on which the contract is signed.
Requests for tender documents should be sent to:

European Commission
DG XI - Environment, nuclear safety and civil protection
Mr. B. Sinnott - DG XI/3
200 rue de la Loi (TRMF 4/87)
B-1049 Brussels
Fax [phone]

The reference of the invitation to tender (XI.E4/970063) must be mentioned on all correspondence.

Further general information on the EU Eco-Label scheme can be obtained on Internet at:

http://europa.eu.int/en/comm/dg11/ecolabel/index.htm