Project description
How tracing bottles can help protect the wine industry
Each year the wine industry loses billions of euro from counterfeit wine and illicit trades. The EU-funded TRACEWINDU project aims to ensure and improve the traceability of wine along the entire value chain, with intelligent labelling and data recording through blockchain technology. This will allow consumers to make purchases based on complete and reliable information about the production process. In addition to this, the project will work towards improving vineyard productivity by using plant protection products as well as geographic origin analysis as part of a multi-approach strategy to ensure wine traceability/authentication.
Objective
The wine market has changed dramatically in the last fifty years, moving from small national markets, scarcely spread and limited to specialists, to the globalized web revolution. Wine industry represents an important part of both agriculture and food industry in many countries (i.e ES, FR and IT represent alone a total of 32% of world vineyard surface area, being within top 5 world producers of grapes in 2018). However, wine industry is threatened by counterfeit products and illicit trades. The overall research and technology development goal of TRACEWINDU is to improve productivity of vineyards by using novel combination of Plant Protection Products while simultaneously geographic origin analysis is integrated in a multi-approach strategy to ensure wine traceability/authentication. Such approach will be correlated with the obtained outputs of sensory analysis to generate a labelling score chart data in form of product passport included in smart tags. The smart tag are physical labels with unique item-level identifiers in form of QR codes for digital and dynamic information sharing and provisioning of all relevant product information throughout product’s lifecycle, and transparency of product data facilitating decentralized blockchain technology. Through implemented smart tags, TRACEWINDU supports tracing bottles back directly to producer and each time a bottle changes hands, the origin is updated, and ownership is transferred, and those bottles certified at the time and place of production, by producers will carry even more value in secondary markets. Overall, TRACEWINDU aims to foster, improve and develop permanent international and inter-sector collaboration between academic research centers and private sector, enhancing the exchange of knowledge, best practices, know-how, innovations, experience, mutual cooperation and culture of work at different regions and countries (ES, FR, IT, ME, RS, AR) through a series of scheduled secondments.
Fields of science
- agricultural sciencesagriculture, forestry, and fisheriesagriculturehorticultureviticulture
- agricultural sciencesagriculture, forestry, and fisheriesagricultureagronomyplant protection
- natural sciencescomputer and information sciencescomputer securitycryptography
- social sciencespolitical sciencespolitical transitionsrevolutions
- social scienceseconomics and businesseconomicsproduction economicsproductivity
Keywords
Programme(s)
Coordinator
08193 Cerdanyola Del Valles
Spain