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Music Exports and Foreign Cultural Policy in France and Spain

Project description

A new geography of music production and consumption

Advances in digital platforms have radically transformed the music industry. Distribution channels have evolved from the CDs and LPs of the past to online streaming services and social media. The EU-funded MEFCPFS project will study the immediate and transnational circulation of music. It will also consider the states’ foreign cultural policies, which increasingly play a crucial role in music export as a part of soft power strategies. Specifically, the project will conduct a comparative study across Spain and France– two non-anglophone nations with different attitudes to public spending and linguistic protectionism. The findings will shed light on the cultural diversity of music export.

Objective

Digital platforms have dramatically accelerated the global circulation of popular music, creating a new geography of production and consumption in which the so-called ‘language barrier’ between ‘national’ cultures is constantly repositioned. Whilst English has been the dominant language of the global popular music industry since the 1960s, nowadays any artist can speak to a global audience in their own idiom through the use of streaming services and social media. However, despite the apparent immediate and transnational circulation of music, frontiers still exist between countries, and so export remains a crucial category of action for music professionals. Moreover, states’ foreign cultural policies increasingly play a crucial role in music export as part of soft power strategies, thus adapting and contributing to new definitions of national identities. Indeed, whether such policies are related to safeguarding supposedly ‘authentic’ or ‘indigenous’ musics or strengthening the infrastructures of a domestic musical industry, they are confronted with one crucial problem: the meanings and roles ascribed to ‘local’, ‘domestic’, ‘national’, ‘indigenous’ and ‘minorities’ in music. This environment necessitates thorough review of export models applicable to a variety of localised music industries, with a critical approach to contemporary relations between arts and politics. This project aims to examine the nature and characteristics of French and Spanish music export activity within contexts of digitalisation and globalisation, with a specific focus on cultural diversity and a critical stance on the market-driven vision of music export. A comparative study across two non-anglophone nations with official languages of international significance but substantially different attitudes to public spending and linguistic protectionism will serve as a pilot for greater awareness of the social impact of European and global music export.

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Topic(s)

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MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)

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Call for proposal

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(opens in new window) H2020-MSCA-IF-2020

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Coordinator

THE UNIVERSITY OF MANCHESTER
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 224 933,76
Address
OXFORD ROAD
M13 9PL Manchester
United Kingdom

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Region
North West (England) Greater Manchester Manchester
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 224 933,76
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