Project description
Commercialising textured haptic holograms
Virtual interactions and digitalisation improve many aspects of daily life, enabling easy execution of a myriad of tasks from our desktops. But touch is still not part of this picture. The H-Reality project developed a novel haptic algorithm that uses AI and a series of phased ultrasonic waves to create textured holograms that you can touch and feel in mid-air. The EU-funded E-Textures project will focus on commercialisation of the mid-air haptic texture generation technology for real-time virtual touch interactions in digital signage for advertising markets and businesses, such as garments retail and healthcare. The consortium, which comprises experts in mid-air haptics, market research and technology innovation, and 3D interaction techniques is uniquely positioned to achieve this objective.
Objective
“Touch comes before sight, before speech. It is the first language and the last, and it always tells the truth” (Margaret Atwood, 2000), yet digital content today remains focused on visual and auditory stimulation. This project focuses on commercializing mid-air haptic texture generation --- a novel technology developed within the H-Reality FET-Open project that would unlock the virtualisation and digitisation of mid-air touch interactions in the immersive and digital signage advertising markets (e.g. touching holograms of different fabrics in a shop) and enable novel business use-cases in new market verticals spanning from media and entertainment to retail and healthcare. Our three project objectives are to (1) understand market opportunities through market research and validation activities, (2) create demo prototypes that address the identified market opportunities and achieve product-market fit, and (3) engage with industry and validate a business model that will kickstart commercial activities. Our consortium comprises of experts in mid-air haptics, market research and technology innovation, and 3D interaction techniques, and is uniquely positioned to achieve these three objectives and leverage our IP assets towards their commercial exploitation while creating new opportunities for market innovation.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
You need to log in or register to use this function
We are sorry... an unexpected error occurred during execution.
You need to be authenticated. Your session might have expired.
Thank you for your feedback. You will soon receive an email to confirm the submission. If you have selected to be notified about the reporting status, you will also be contacted when the reporting status will change.
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
-
H2020-EU.1.2. - EXCELLENT SCIENCE - Future and Emerging Technologies (FET)
MAIN PROGRAMME
See all projects funded under this programme -
H2020-EU.1.2.1. - FET Open
See all projects funded under this programme
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
CSA - Coordination and support action
See all projects funded under this funding scheme
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-FETOPEN-2018-2020
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
BS2 0EL Bristol
United Kingdom
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.