WP1
o Conception, realisation of promotional material, such as posters, programmes, roll ups, T-shirts, stickers and brochures displayed in libraries, shops and restaurants of the cities;
o Graphic and audio-visual coverage of the activities, production of promotional videos and news, official acts...
o Public advertising: billboards, city lights, display of promotional material in streets;
o Advertising in public places and public transport: panels, bus stops, buses, shopping malls, buildings' facades, street marketing…
o Direct promotion during other public events;
o Airing of advertising/programmes/interviews on radio and TV stations. Media partnership with regional radio and TV station RTVA;
o Invitations sent (popular and institutional websites, municipalities and region capitals, media, schools, associations of parents/students, various associations, public services and foundations…);
o Mailings and phone calls to institutions, opinion leaders, researchers from participating institutions;
o Sending of the programme to 500 mass media;
o Organisation of 105 online and offline pre-events:
• International collaboration with 6 other Nights from Sweden, Italy, United Kingdom, Malta and Tunis
• Teaser events in public spaces and activities during other events were organized as well.
o Organisation of 8 press conferences and press releases prior to the event;
o Setting up and dissemination of a general press dossier;
o Publication of 395 articles, interviews, advertising in the main newspapers of the cities; 135 interviews and news pieces on the radio and 9 on TV;
o Revamping, constant updating of the project website;
o 194,270 visits and 962,506 pages visited on the official site;
o Revamping and updating of social networks profiles:
• Facebook: 328,740 people reached and 8,924 interactions
• Twitter: 49,900 impressions and 749 interactions
• Instagram 76,900 people reached and 102,979 impressions
• 249 videos uploaded on Youtube and 27,358 views
o Sending of newsletters;
o About 2.900.000 people made aware of the European Researchers' Night and its objectives.
WP2
o Offer of the activities as described in Annex I Part B to the grant Agreement, namely:
In 2021, the activity has gained prominence in the agendas of cities; thereby facilitating the event has reached 80,778 participants. Almería: 12,500; Jerez (Cádiz): 4,000; Córdoba: 4,750; Granada: 10,000; Huelva: 5,000; Jaén: 6,000; Málaga: 6,170; Sevilla: 6,000, and online activities: 27,358.
The consortium organized 839 activities (+25.79% over 2020) in the eight Andalusian provinces, Ceuta and Melilla:
• 317 hands-on experiments, science shows and workshops;
• 152 debates and micro-talks with researchers;
• 61 hands-on experiments and workshops designed for kids;
• 58 leisure activities;
• 8 European Corners and 1 Virtual European Corner;
• 58 leisure activities;
• 137 online activities;
• 105 pre-events.
The project registered the participation of 2,698 researchers (+39,52%) and 234 organizers. The number of women researchers was again higher than men (50.11% women and 49.89% men). 70 researchers having benefitted from MSC scheme and 378 researchers having benefitted from EU support (FP7, H2020) other than MSCA.
WP3
o Monitoring of face-to-face activities, number of attendees booked (during the event);
o Analytics reports to know the number of users in online activities;
o Online survey of participants (during and after): sociodemographic profile of the participants, their level of satisfaction and the impact of the programme on the main public commitment to science. (Closeness and commitment to science, interest in scientific activities and research careers...);
o Questionnaires including several questions in the questionnaires directed to target public in order to know the scientific dissemination perception. The impact assessment report can be a dissemination barometer in Andalusia from direct contact with citizens. These questions were short, simple and common for all the Spaniard participants.
