Descripción del proyecto
Una nueva herramienta en línea para convertirnos en creadores de una Europa más sostenible
Es urgente aumentar la participación ciudadana en las acciones de sostenibilidad. En el proyecto PSLifestyle, financiado con fondos europeos, se capacitará a los ciudadanos de la Unión Europea para que adopten un estilo de vida sostenible. Además, se crearán datos versátiles y actuales para los responsables de la toma de decisiones sobre la disposición de las personas a cambiar sus hábitos de consumo para hacerlos más sostenibles. El equipo del proyecto creará una herramienta de participación en línea que ofrecerá sugerencias personalizadas y culturalmente relevantes, a través de las cuales la ciudadanía podrá construir sus propios planes de vida sostenible basados en su huella de carbono. Los planes de estilo de vida proporcionarán información a otras partes interesadas de la sociedad para ayudar a respaldar los cambios que se están produciendo a nivel de base. Se espera que en el proyecto participen cuatro millones de ciudadanos europeos.
Objetivo
Through our consumption behaviour we, individuals, are responsible for 72 per cent of the global greenhouse gas emissions. These are created by the way we live, travel, and eat and by what we buy. So far, the attempts to change people's habits by appealing to their rationale have not produced significant behaviour change.
Aiming to help close the action gap between climate awareness and individual action, and to increase citizen participation in sustainability topics, the project builds a data-driven momentum for sustainable behaviour change across eight European countries. It does this by engaging citizens through a digital application to co-research, co-develop and uptake everyday life solutions for climate change, providing tools for the collection, monitoring and analysis of their environmental and consumption data.
In the application, the citizens find out how their lifestyle and habits impact the environment. They will also see a list of smart everyday actions that are relevant to reduce their environmental impact. The application enables citizens to actively create data while monitoring their lifestyle induced climate impact and behaviour. The collected data will be used to improve the application itself, and, importantly to empower citizens to gain agency in research and policy-making.
The ambition is to engage a total of four million EU citizens. The figure is based on the previous national success with a web-based carbon emission calculator, which is innovated further with the use of citizen science, by co-research at living labs, co-creating personalized sustainability plans, as well as with the integration of behaviour science knowledge into the co-research and design process.
The overarching goal of PSLifeStyle is to co-create a web- and mobile-based sustainable lifestyle tool and open platform, that will enable, empower and encourage European citizens to take their personalized steps towards more sustainable lifestyles.
Ámbito científico
Palabras clave
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-LC-GD-2020-3
Régimen de financiación
IA - Innovation actionCoordinador
00180 Helsinki
Finlandia