Project description
How TikTok can sustain endangered cultural heritage
The emergence of new digital media platforms can help sustain traditional expressive practices – even in remote Asian villages. Researchers will work with villagers in three ethnic minority communities in Southwest China who could utilise new technologies to better support their traditions. The aim of the EU-funded ECura project is to answer the question of whether ethnic minority groups can become the main actors in sustaining their indigenous cultural heritage via their wide participation in digital media platforms. The project will design a new research framework for applied ethnomusicology (and related areas). The findings have the potential to transform the ways ethnomusicologists, folklorists and others work with communities to sustain endangered cultural heritage.
Objective
Researchers have recognized that culture bearers need to be more centrally involved in music sustainability, both for these programmes to prove practically effective and because it is ethically essential that community members determine what music might be shared with others, if any, and under what conditions. ECura designs a new research framework for applied ethnomusicology (and related areas) that capitalizes on newly emergent possibilities for sustaining intangible culture arising from the rising participation of minority members in digital media platforms. It addresses a central question: How can we empower ethnic minority groups to become the main actors in sustaining their indigenous cultural heritage via their wide participation in digital media platforms? The action-based research includes: Making tailored platform programs to better accommodate equal online participation; Setting up a website as a crowdsourced database 'recording' community culture; Community outreach to empower culture bearers; Cultural and media studies approach to contextualize the observed processes; Virtual ethnography on culture bearers' online activities. ECura has the potential to transform the ways ethnomusicologists, folklorists and others work with communities to sustain endangered cultural heritage. Its step of transforming culture bearers into the curators of their own digital materials is crucial. It focuses on three villages in China, allowing the acquisition of a deeply contextualized understandings of three contrasting cultural heritage settings and development of carefully shaped solutions to the challenges detected. Similar situations of cultural imperialism, the vanishing of indigenous culture, and the disempowering of the underprivileged in managing their own culture, occur worldwide. The new research framework will be transferable to a broad cross-section of endangered cultural heritages among minority communities who are adapting to rapid digitalisation globally.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
This project's classification has been validated by the project's team.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
This project's classification has been validated by the project's team.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.1 - European Research Council (ERC)
MAIN PROGRAMME
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-ERC - HORIZON ERC Grants
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2021-STG
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
T12 YN60 Cork
Ireland
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.