Categories provide a powerful organizational tool to transport ideas, methods, and results across different fields of mathematics. The underlying perspective taken in this project is that a large class of categories carry an intrinsic geometric structure which offers new insights on various outstanding open problems. Combining and extending ideas from modern algebraic geometric as well as tensor-triangular geometry, our first aim is to systematically develop a theory that uncovers, describes, and studies the hidden geometry of important categories. Building on this foundational work, we will then utilize the newfound geometric structures to tackle fundamental questions and conjectures in both homotopy theory and representation theory.