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Foundations for Antitrust and Policy on Digital Platforms

Project description

A closer look at online marketplaces

Online marketplaces connect sellers and consumers. They are very popular. In fact, about half of all ecommerce sales today are made through online marketplaces. But some of the very large platforms have been criticised for abusing their monopoly power vis-a-vis their users (consumers, sellers, advertisers) and engaging in anti-competitive practices. The ERC-funded FAPoD project will explore the dual role of online marketplaces (marketplace and seller). It will also investigate how platforms steer consumers to sellers. The nature of recommendation algorithms, particularly the interplay between consumer search and algorithm effectiveness, will also be studied. The findings will shed light on the antitrust remedies for the digital marketplace.

Objective

Internet markets tend to concentrate in the hands of a very few large platforms. These platforms have been accused of abusing their monopoly power vis-a-vis their users (consumers, sellers, advertisers) and maintaining the latter through hostile behavior towards potential competitors. They are said to harm users by ‘self-preferencing’, data harvesting, creating 'monopoly positions' and extracting resulting rents with high fees, all the while avoiding competition by acquiring, copying and otherwise disadvantaging potential competitors. This proposal addresses these concerns in four parts. Part 1 focuses on the dual role of online marketplaces, whereby the platform both runs the marketplace and acts as a seller on it. I aim to understand how such hybrid marketplaces conduct themselves toward consumers and third party sellers. The model will be used to evaluate recent policy proposals and suggest ways to avoid significant unintended consequences. Part 2 studies how platforms steer consumers to sellers. As most platforms let sellers set prices and collect fees on revenues, a platform’s own algorithm and her choice to augment/replace it with a position auction may be consequently driven by revenue maximization. I plan to show that steering systems may drastically alter pricing, leading to ‘mediated’ competition. Part 3 explores the nature of recommendation algorithms, particularly the interplay between consumer search and algorithm effectiveness. I demonstrate that algorithms may be self-fulfilling and self-defeating, which determines their effectiveness and significantly alters the resulting allocations and their efficiency. Part 4 explains the circumstances in which an incumbent platform may acquire an upstart platform. These depend on, the overlap of existing user bases, increasing returns to data and monopoly power over advertisers. Acquisitions may be used in situations of both no and substantial overlap in user bases, with mixed welfare consequences.

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-ERC - HORIZON ERC Grants

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Call for proposal

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(opens in new window) ERC-2021-COG

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Host institution

UNIVERSIDAD POMPEU FABRA
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 191 078,00
Address
PLACA DE LA MERCE, 10-12
08002 Barcelona
Spain

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Region
Este Cataluña Barcelona
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 191 078,00

Beneficiaries (1)

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