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Off the Road: The Environmental Aesthetics of Early Automobility

Project description

Early cars can help shape our current understanding of the environment

Early automobiles had no roof and travelled on roads with mud, sand and water. Because of this, drivers were continuously exposed to the elements and had to be aware of environmental conditions. Therefore, automobility was an experience that centred on the environment. This perception of nature and the environment through automobiles has barely been researched. To address this gap, the EU-funded OffRoad project will create an interactive online database to make a broad variety of American road literature from 1890 to 1929 accessible; it was during this period that the concept of the automobile as a means of transport was conceived.

Objective

In times of climate crisis, there is wide agreement that we need a more environmental approach to automobility. “Off the Road” addresses this challenge by highlighting a largely forgotten fact: that automobility was a thoroughly environmental experience before the current system of closed cars on concrete roads emerged. This environmental automobility was particularly widespread in the United States, where much driving occurred in off-road conditions well into the 1920s. Motorists navigated through mud, sand, and water, constantly exposed to the elements and acutely aware of their surroundings. Early automobility thus engendered unprecedented modes of relating to the environment—modes that have never been systematically researched.

“Off the Road” recovers this environmental automobility by conceiving it as an aesthetic experience: one that created new sensual perceptions, new strategies of representation, and new formations of environmental knowledge. These aesthetic patterns found their most complex manifestation in road literature. The project assembles researchers from literary studies, environmental history, and the history of knowledge to recover the aesthetics of environmental automobility in three steps. (1) It builds an interactive digital corpus of American road literature from 1890 to 1929 to identify the full range of aesthetic strategies employed to render the experience of environmental automobility. (2) It positions these strategies within the modernist aesthetic innovations of the period, thus bringing into view a previously marginalized modernism inspired by slow driving in rural environments. (3) It examines how the aesthetics of automobility generated a new kind of mobile environmental knowledge that shaped environmental activism and the emergent science of ecology. In sum, the project reveals how early automobility created distinct modes of environmental awareness that can help us reconceive mobility today.

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(opens in new window) ERC-2021-COG

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Host institution

UNIVERSITAT KONSTANZ
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 978 350,00
Address
UNIVERSITATSSTRASSE 10
78464 Konstanz
Germany

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Region
Baden-Württemberg Freiburg Konstanz
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 978 350,00

Beneficiaries (1)

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