AWARENESS CAMPAIGN 2023
Target audiences
o General public;
o Researchers;
o Media.
Messages conveyed
o Science is fun
o Research work is vital for the social and economic well-being
o Europe offers attractive career opportunities to researchers
o Montenegrin researchers are successful people
o Science is interdisciplinary
o Women and Youth in Science are making a difference
Main communication tools
Offline
o Direct meetings with companies, researchers, universities, institutes, school authorities, NGOs
o Press conference, Sept 27 , 2023 (11h, Europe House, Podgorica);
https://www.youtube.com/watch?v=JkwL5QC_qGU(opens in new window)https://www.youtube.com/watch?v=xQ5xubgLhpo(opens in new window)https://www.youtube.com/watch?v=n-H_gevagmU(opens in new window)https://www.youtube.com/watch?v=6BWZLf75ei4(opens in new window)o 5 billboards in Podgorica
o Promotional spots, talk shows on radio/TV stations
o Poster
o Brochure
o Media announcements and reports
o 1000 personal invitations
o Pre-events:
- STEM at Family Festival, Podgorica, 27.05.2023
- Research Station „Lovćen“, 07-15.08.2023 (Planet in Your Hands, Summer Science School, Research & Innovation Camp)
Online
• official website, www.festival-nauke.me; www.nocistrazivaca.me;
• www.prona.org; www.prona.me;
• www.pmcg.co.me;
• www.naucnenovosti.me
o FB/Instagram accounts
https://www.instagram.com/nvoprona/(opens in new window) https://www.facebook.com/pronanvo/(opens in new window)In Sept 2022, FB/Instagram 284 871 impressions.
In Sept 2023, FB/Instagram 298 700 impressions.
Prona’s YouTube Channels:
https://www.youtube.com/channel/UCwgtmwWSa47doA7RnDWoLWw(opens in new window)https://www.youtube.com/channel/UCTbuU2pnV-_rcQnxLxDOmHA(opens in new window)o Online quiz – How much do you know about European science? – FB/Instagram acc. of the Gen. Secretariat of the Gov. of Montenegro;
Web portals
https://mediabiro.tv/(opens in new window)https://ninamedia.me/en/naslovna/(opens in new window)www.cgnews.me
https://www.ucg.ac.me/objava/blog/100/objava/169013-predstavnici-pmf-a-na-manifestaciji-noc-istrazivaca-2023-godine(opens in new window)https://pmcg.co.me/evropska-noc-istrazivaca-2023-u-organizaciji-prirodnjackog-muzeja-crne-gore-i-fondacije-za-promovisanje-nauke/(opens in new window)www.ecoportal.me
metrologija.me
foodhub.udg.edu.me
www.mladiinfo.me
dnevno.me
https://dan.co.me/(opens in new window);
https://www.vijesti.me/(opens in new window);
http://www.rtcg.me/(opens in new window)www.pobjeda.me
www.zuns.me
o Emailing.
The promotional materials:
Promotional video clip (26 sec), created by Siniša Radulović, social networks and TV Channels.
https://www.youtube.com/watch?v=NPSl2QS5-po(opens in new window)32 promotional clips (My future scientific career / Changes I expect in scientific world) of 32 young talents in science
https://youtube.com/playlist?list=PLSJuu7SIvKWwZVSr77FS--a4vc4wCLChA&si=cr2r976PfvmGJ9qr(opens in new window)• Billboards
• Brochure
• Invitations
• T-Shirts, IDs, pencils, blocks
ACTIVITIES DURING THE NIGHT 2023
o From 12:00 a.m. to 00:00 midnight.
o The Grand opening ceremony at “Slobodan Skerovic” Sports Hall Podgorica, starting at 06:00 pm.
The Introductory speeches:
- Oana-Cristina Popa, Amb. of the EU to Montenegro
- MSc Marija Vojinovic, PRONA
- Dr Natasa Cadjenovic, NHM
- Biljana Vucurovic, director of "Slobodan Skerovic" Gymnasium
- Prof Jovan Mirkovic, Prona
o Forty-five groups demonstrated the hands-on-experiments at “Slobodan Skerovic” Sports Hall.
o The Science Show
o Panel discussions: “S3 - Smart Specialization Strategy”/ “Horizons of innovative technologies”
o Scientific tribune: Talents from schools
o Quiz on EU Science
o Research presentations
o Innovation Hub
o Exhibition "Metamorphosis Magic"
o EU Corner
o Contest, the best literary work - "Science helping me to make my dreams come true"
o Concert, Verica Culjkovic (violin) & DJ Danilo Radusinovic
Open Labs and Guided Tours
o Podgorica
Center for Protection and Research of birds
Inst for Hydrometeorology and Seismology
U. of Donja Gorica ProDe Lab
Inst for Medicines and Medical Devices
Faculty of Electrical Eng, U. of Montenegro
Faculty of Natural Sciences and Math, U. of Montenegro
o Cetinje
Vukota Vukotic, historian – Excursion through history of Montenegro
Former palace of King Nikola I, Cetinje
Bureau of Metrology
o Berane
POLIEX A.D.
o Niksic
IEC Tehnopolis
o Pljevlja
Thermal power plant – EPCG
o Golubovci
Astronomical observatory
RESEARCHERS AT SCHOOL ACTIVITIES 2023
Workshops on advanced teaching and science festival:
- Primary school “Bosko Strugar”, Ulcinj (Sept 30th 2023);
- Primary school “Kekec”, Bar (September 30th 2023);
- High school – Educational center, Pluzine (Oct 18th 2023);
- Primary school “Dusan Obradovic”, Zabljak (Oct 18th 2023);
- Primary school “Bogdan Kotlica”, Savnik (Oct 18th 2023).
IMPACT ASSESSMENT 2023
204 individuals completed the entrance questionnaire, while 101 completed the exit questionnaire. The largest group consisted of pupils (69,6 %), 30%- male and 70 % - female.
Most visitors attended the RN to learn something new (46.3 %) or out of curiosity (27.4%), for professional reasons (13.7%), and to have fun (7.4%). 82.8 % of respondents met their expectations, 3 % did not, and 14.1 % expressed uncertainty. Overall, the festival received high mean ratings, ranging from 4.33 to 4.92. The aspects that stood out with the highest mean ratings were "Grand opening of Researchers' Night" (4.85) "Talents from school: presentations of scientific work" (4.91) and "Concert" (4.92). The feedback was extremely positive. Participants enjoyed the various experiments the most and expressed interest in seeing more. The robotics and Virtual reality sections also had high praise.
Most of the audience were first-time visitors, so the event successfully attracted new participants.
MANAGEMENT
The partners showed complementarity in organizational and program aspects while devoting special attention to the youngest members of society and building familiar bridges between researchers and the general public. While the Natural History Museum has been more involved in communication with ministries, research institutes, and public schools, Prona cooperated more with NGOs, companies, individuals, and international partners. The core team was formed based on the existing expertise and potential regarding science communication.
