Project description
Propelling Europe’s media into the future of extended reality
Extended reality (XR) is an umbrella term that covers virtual reality, augmented reality and mixed reality, various approaches to digitally extending the real-world environment for a user. XR is already transforming businesses through applications such as try-before-you-buy. Anyone who has used Google Maps’ street view to check out a storefront or the neighbourhood of a promising home for sale has experienced XR. The EU-funded EMIL project will help to make Europe a leader in the next digital development revolution, focussing on XR for media and funding promising innovators as part of the Financial Support to Third Party (FSTP) Action.
Objective
EMIL, the European Media and Immersion Lab, is a joint effort of four major European academic institutions (Aalto University, Filmakademie Baden Wrttemberg, Universitat Pompeu Fabra and University of Bath) to form a Pan-European XR Lab network to accelerate development of virtual, augmented and mixed reality technologies, content, services and applications for the media. EMIL will establish a physical and virtual infrastructure (EMIL Nodes), supported by research excellence, technological, creative expertise and wide contact networks to bring together interdisciplinary actors in the XR-field; engineers, designers, journalists, filmmakers, game developpers, programmers, artists, researchers, entrepreneurs and investors, from start-ups, SMEs and global corporations. EMIL will launch and coordinate FSTP projects and support this interdisciplinary community to accelerate XR-development all across Europe. The projects will be prototyping advanced solutions for the creation, distribution and consumption of new immersive and innovative products for media and related creative industries. FSTP projects can tap into the latest scientific research knowledge demonstrated in the EMIL nodes Lighthouse projects that exhibit excellence in Narrative Media Production, Smart Garments, Animation, VFX, Embodied Interaction, Digital Cultural Heritage, Digital Health, Motion Capture/Analysis, and technological XR-development. The FSTP projects and Lighthouse projects will quickly provide concrete cutting-edge products and services for the benefit of the European Media industry. However, EMILs true ambition and impact lie beyond the limitations of these projects and in the establishment of a permanent Pan-European XR network and community that will continue bringing new innovations in media, virtualization, computational design, interactive AI, resilient cities, manufacturing, and healthcare technologies and help Europe to be at the forefront of the next digital development revolution.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
- social sciencesmedia and communicationsjournalism
- social scienceseconomics and businessbusiness and managemententrepreneurship
- social sciencespolitical sciencespolitical transitionsrevolutions
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Keywords
Programme(s)
Funding Scheme
HORIZON-IA - HORIZON Innovation ActionsCoordinator
02150 Espoo
Finland