Bright Day Graphene is in essence an impact company. Our goal is to contribute to a sustainable energy society by providing high-performing materials that does not have a negative impact on earth at the end of their lifecycle. To have the impact we desire our materials need to find their way to the market. It doesn’t matter how innovative, how brilliant, and how high quality they are; if they are not used, they will have no positive impact at all.
This is the reason why this project has been important for the company. The goal has been to work with our business model, market analysis, competitor analysis, pricing strategy and IP strategy. All important parts of building our company in a way that will attract the investments needed, the customers needed and the partners and suppliers needed to work our way to market introduction.