Project description
The role antiques play in informal cultural heritage
Antiques possess value as informal cultural heritage, yet cultural institutions and scholarly research often overlook them. The ERC-funded MOOVA project aims to highlight the potential of old objects, and ordinary antiques in particular, by delving into their cultural, perceived, and economic value. Employing theories, data, and methods from art history, economics, cognitive science, and marketing, MOOVA will explore the role of antique dealers in preserving this informal cultural heritage, the digital transformation of the antiques business, and the potential of antiques for sustainable consumption and local city branding. This interdisciplinary approach to the economics of antiques will lead to the development of models that aim to renew the relevance, meaning and utility of these objects in our present society.
Objective
What do old porcelain, wooden furniture, and silverware have in common? All of these antiques fall into the category of informal heritage. Regardless of their cultural significance, many of these objects remain on the margins, both in cultural institutions and scholarly research. As a result, the question of how antiques are safeguarded, valued, traded, perceived, and consumed remains largely underexplored. By studying the contemporary economy of antiques, MOOVAs prime objective is to highlight the potential of these objects regarding the safeguarding and promotion of informal heritage, sustainable consumption, new business models for ageing sectors, and local city development. More specifically, MOOVA aims to: 1) demonstrate the patrimonial role of antique dealers as vital safe-guarders of informal heritage; 2-3) explore the market structures at play within the antiques trade, its economic impact, and the supply and demand for antiques in a digital economic context; 4) understand how antiques are perceived by younger generations (Gen Z); and 5) develop a theoretical and practical model for renewing the meaning and value of these complex objects. Through selected case studies (European decorative arts) and a multi-transversal approach (cross-markets, objects, countries), the project will combine theories, data, and methods from art history, cultural economics, cognitive science, and arts marketing to investigate this topic holistically. The first stage will consist in data collection and processing, using new databases of evidence drawn from primary and secondary sources (incl. interviews and sales results), while the second will be dedicated to the development of the reevaluation model. MOOVA's overreaching goal is to progress towards more advanced scholarship in art market studies by providing tools that better fit the idiosyncrasies of markets for complex cultural goods, and to address issues related to art education, audience renewal, and job opportunities.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences databases
- humanities history and archaeology history
- humanities arts
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.1 - European Research Council (ERC)
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
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Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-ERC - HORIZON ERC Grants
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2022-STG
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1050 Bruxelles / Brussel
Belgium
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