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Motivations at the Automatic and Deliberate level to bully

Project description

A closer look at the deliberate and automatic motivations of bullies and their supporters

Bullying is a serious problem among youth. The first step in preventing bullying and developing effective anti-bullying programmes is to understand the motivations behind those who bully or support bullies. Funded by the European Research Council, the MAD2bully project will explore the motivation to "be on top" and the motivation to "not dangle at the bottom." By developing new measures that assess these motivations both at the deliberate and automatic level, MAD2bully will shed light on the role of status motivation in bullying and supporting bullies. The project’s findings will make it easier to carry out bully risk assessments in classrooms and design effective anti-bullying activities. The project will test these measures using a longitudinal and multi-method design.

Objective

Bullying among youth is a major problem with devastating consequences for victims. In order to develop effective anti-bullying programs, we have to understand what drives bullying behavior. Research has mainly focused on striving for high status on the deliberate level, but found only weak associations with bullying. We thus may be overlooking other (status) motivations that impact bullying involvement to a much greater extent. I therefore propose that not only the motivation to ‘be on top’, but also the motivation to ‘not dangle at the bottom’ plays an important role in bullying and supporting bullies. In addition, as some youth may not be able or willing to truthfully report their deliberate status motivation, I propose to examine motivation at the automatic level through implicit and physiological measures.
The aim of the current MAD2bully project thus is to uncover the role of status motivation in bullying and following bullies. This will be achieved by examining both the reward value of high status and the threat value of low status, on the deliberate level as well as on the automatic level. To assess these innovative new concepts, I will develop and test new state-of-the-art measures of status motivation in Study 1. In Study 2, I will use these measures in a longitudinal multi-method multi-informant design, together with assessments of bullying and following behavior, and developmental, individual, and contextual risk and protective factors. The insights from this project will radically change our understanding of why youth engage in or support bullying. Moreover, the results from this project will also facilitate bully risk-assessments in classrooms and aid the development of effective anti-bullying and anti-following interventions that target the right type of status motivation for each type of bullying involvement.

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-ERC - HORIZON ERC Grants

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Call for proposal

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(opens in new window) ERC-2022-STG

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Host institution

STICHTING RADBOUD UNIVERSITEIT
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 500 000,00
Address
HOUTLAAN 4
6525 XZ Nijmegen
Netherlands

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Region
Oost-Nederland Gelderland Arnhem/Nijmegen
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 500 000,00

Beneficiaries (1)

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