Descripción del proyecto
Modelos innovadores de evaluación integrada para el sector alimentario
Los modelos integrados de evaluación (MIE) desempeñan un papel crucial al modelizar las vías de estabilización del clima y ayudar a los responsables políticos. Sin embargo, estos modelos suelen priorizar las medidas del lado de la oferta, descuidando la complejidad y heterogeneidad de los actores en la representación de la demanda y del sistema alimentario. En este contexto, el equipo del proyecto CHOICE, financiado con fondos europeos, pretende colmar esta laguna integrando los MIE en los procesos de toma de decisiones de consumidores, productores y partes interesadas de los sectores de la alimentación, la agricultura y el uso del suelo. Mediante el uso de herramientas digitales inmersivas, la narración de datos y la gamificación, el equipo del proyecto pretende fomentar el compromiso generalizado y promover campañas de comercialización ecológica. El objetivo es desarrollar nuevos MIE que capten con precisión la heterogeneidad subyacente y subrayen los beneficios conjuntos asociados a los cambios de comportamiento o prácticas relacionadas con la salud, la biodiversidad y la seguridad alimentaria.
Objetivo
The Integrated Assessment Models (IAMs) are an invaluable instrument for modelling climate stabilization pathways and for supporting the policy makers in taking better informed decisions. Nevertheless, the mitigation options traditionally focused on in IAMs are the supply-side measures, whereas less attention used to be paid to demand-side and food system representation, due to the inherent complexity and actor heterogeneity. CHOICE aspires to mainstream IAMs, embedding them into the lifestyle choices and decision making process of consumers, producers and actors of the Food, Agriculture and Land Use sectors. This ambition is leveraged by a more realistic representation of behaviour change and actor heterogeneity aspects in IAMs, and supported by an approach that bridges social science and marketing tools, with the aim of accelerating climate action. This approach will be supported by the large-scale adoption of CHOICE digital immersive tools, data storytelling and gamification, whose design is underpinned by notions of emotional appeals and social incentives. Using these digital enablers, CHOICE will orchestrate large scale engagement and ‘green marketing’ campaigns, that have a wide geographical and societal dispersity. Thus, starting from a bottom-up analysis of individual consumers and actors of the food supply chain, and understanding their behavior and their potential for change, CHOICE will use this information in order to consistently feed into a new generation of IAM models, that will correctly reflect the underlying heterogeneity, accounting for multiple representative consumers and actors. The IAM-generated impacts from highly influential 1.5oC-compatible mitigation actions shall highlight, besides emissions, the co-benefits of their changes in behaviour or practice in terms of health, biodiversity and food security aspects, in familiar scales.
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HORIZON-RIA - HORIZON Research and Innovation ActionsCoordinador
106 82 ATHINA
Grecia